Study On Industry Cluster Growth Of Chinese Original Animation Industry

Animation Industry has developed with great potential as a knowledge-intensive, labor-intensive and capital-intensive industry. Developing and strengthening Chinese original animation industry is a necessity both for national strategy to enhance cultural soft power and for economic development.Chinese original animation industry is developing in a good environment. However, the shortage of creative talents, lack of creativeness in animation products, high risk in industrial business model and lack of industrial policy implementation are main problems along with its growth. There is a big gap between Chinese and overseas animation industries. Clustered growing is an advanced experience of international animation industries and can be a good reference for Chinese animation industry development.Agglomeration is a characteristic of animation industry growth wherever in global level or in a country level. Theoretic deduction based on agglomeration factor also certifies the reasonableness of clustered growth of Chinese original animation industry. As for growth mechanism, the formation and growth of original animation industry clusters in a certain spatial place is driven by demand, factors, industrial division, competition, policy and opportunities. As for growth path, the growth of Chinese original animation industry cluster exteriorizes itself as the life circle of Chinese animation industry. The degree of cluster maturity indicates the growth stage. In an ultramicroscopic view, the units of cluster value network minifies to the linkages of value chains, the network connections are specified as the linkage connections among value chains, and the network resource is the combination of logistic flow, knowledge flow and capital flow within the cluster. The growth of original animation industry cluster is substantially the improvement and completion of the ultramicroscopic value network of industry cluster. The maturity can be measured by the degree of completion of this value network. Based on the this Ultramicroscopic Value Network Analysis Framework, this research establishes a model and a three-level framework to evaluate the maturity of Chinese original industry cluster, and develops a qualitative and quantitative combined evaluation method for Chinese original animation industry cluster maturity degree evaluation.The research includes a field study of Chinese original animation industry cluster growth. The research investigates the history and current situation of Hunan original animation industry cluster and applies the above mentioned method to evaluate the cluster maturity degree. The result indicates that Hunan original animation industry cluster is still in formative stage. From an aspect of policy motivation, Hunan can promote the animation industry growth by exert positive effect on four factors which influence the competitiveness of animation industry cluster.As for the general growth strategy of Chinese original animation industry cluster, localization and internationalization should be applied. Firstly, the cluster should strengthen its internal linkages and focuses on localized growth. Integration of value chains, enhancement of network linkages and expanse of network resource are three mechanisms to improve the cluster's value network structure. The cluster should also focuses on internationalized growth. Internationalization can avoid the embedded trap during the localized growth of Chinese original animation cluster. The paper argues that the internationalized growth of Chinese original cluster should take an inward internationalization pattern as to focusing on the original creativeness as the core, abstracting the capital and technology, accepting the sourcing, developing and manufacturing the derivative products, stemming in domestic market and expanding the international market gradually.