A Philosophical Research On Dr.Schwerin's Corporate Social Responsibility

The sweeping global Corporate Social Responsibility(CSR) movement is the consequence of the development of the Western enterprise culture, a kind of management practice, as well as a philosophical trend. Numerous scholars have started to reflect upon CSR. Contemporary American thinker Entrepreneur David A. Schwerin is one of the representative figures.The social reality Schwerin bases his idea on is conscious capitalism. Conscious capitalism is what Schwerin alleges to and the like he refers to, which is different from the capitalist free competition in the capitalist stage of development, and the other is a post-modernistic way of thinking associated with capitalism. A post-modernist refers to the constructive post-modernism which is a way of thinking, mainly in academia; the other is a capitalist consciousness, a new management model, mainly in the business sector. One postmodernism lays stress on Si (reflection), and others place emphasis on Xing (practice), advocating a "holistic world view" with the emphasis that "things are interrelated" and rejecting the core philosophy of "separation thinking" or "fragmentation thinking". Both are surprisingly consistent,The origins include the Western "ancient wisdom", the wisdom of the East, the post-modern thought especially constructive post-modern thought. Schwerin's Corporate Social Responsibility bases spiritually organic whole,; anti-materialistic and the chase of money; scolds enjoying on materialistic gain by cruelty, by contest; anti-separation and inequality,conceling unlimited division and the ration which has unlimited right; critics the human Caterer and the Eastern Center holds chasing spirit which is better than body enjoyment on matter; approves the notion that the world is of an inner linked organic whole; pays attention to the way handling case by intuition; advocates humanism and the global value notion of being equal, corporating and creating as well as winning as a whole. the conception"spirit"makes up Schwerin's CSR core conception. Schwerin insists that the whole belongs to a"spirit",whole things are the creations of"spirit",even if the world made by God is from the notion"what wants to make". As a force that makes our real lives to be one, being the other side of money and matter,"spirit"is the meaning of humanity and life ,the"Ancient wisdom"as well as human's wisdom and will. Schwerin proves that with the globalization, human society will see the end of human being's curtly, contest negllecting CSR and the day when CSR believes that the organic world is considered whole coming to be true .Bases on the spiritual organic wholeness,no matter in theory or practice ,Schwerin's CSR benefits Chinese CSR culture to be a science,conducting China to take CSR into practice rationally so as to make it true as what we want as well as avoiding the falsehood the western had made in order to be modernBut Schwerin's CSR has not changed the logic and essence of capitalism, assuming everything is done merely for benefit, for it is anti-rationalism, not capitalism, it should be asked whether the theory is covering up the essence of capitalism. In the meantime, it neglects or covers the right of development of underdevelopmented areas and it is over optimistic when treading the environmental problems. All these should be put into practice.