Research On The Development Strategy Of Chinese Health & Fitness Industry

Lifestyle intervention is the most effective means of health maintenance, control of noninfectious chronic disease and subhealth, but in the traditional way of lifestyle intervention faces many of the problems, and did not get the desired results. The author believes that lifestyle intervention may be achieve good results in the health & fitness club.Chinese health & fitness industry develops rapidly. People pay much attention to heath since reform and opening ,because of development of economic and people's living standards. In addition, the incidence of chronic noninfectious chronic disease alarms people either.Realized the importance of fitness in health promotion, more and more people became the customs of the health & fitness. Under such circumstances, health & fitness industry develops rapidly, there are many health & fitness club in China now.With the development of Chinese health & fitness, it is important to develop an appropriate development strategies.In this paper, the author put forward a series of development strategy of health & fitness industry from a health and lifestyle intervention point and with SWOT analysis of the environment.The paper contains part of the contents of the following:Chapter 1: In this part, the author introduce the background and methods to the study. In addition, the study's purpose and significance are introduced either. Focuses on the theory of physical fitness, the author analyze the inadequacy of this theory and put forward the concept of "health fitness". In this part of the contents , the author redefines the concept of "commercial health & fitness club", the functions of health promotion has strengthened. In the end , services, models and operational objectives of the health & fitness club are introduced.Chapter 2: In this part, the authors reviewed the definition of health and pointed out that chronic non-communicable diseases and the impact of sub-health are major problems of residents. Lifestyle changes is an important means to control such problems. In addition to introduced a healthy lifestyle of modern medicine advocated, the author introduced the theory of " preventive treatment of disease". The author point out that theory of " preventive treatment of disease" concern the healthy lifestyles either. If the two means of lifestyle intervention can both use in practice, it will play an important role.Finally in this chapter, the author sums up the current means of lifestyles intervention and analyze their problems. Other means of lifestyle intervention are searched. In particular, the author suggest that can intervene customers lifestyle at health & fitness club.Chapter 3: This chapter is most important part. The paper bases the SWOT analysis of health & fitness industry, contacts the theory of lifestyle intervention ,proposes the development strategies. These strategies include: "social marketing" strategy, technology strategy, lifestyle intervention as a link to the alliance strategy, customer development strategy, concept marketing strategy.Finally, the author pointed out that it is necessary to change the understanding of heath & fitness club in order to practice the strategies. The author also pointed out that it is necessary to cultivate more talents of lifestyle intervention.