Research On Health Marketing Strategy Based On Xi'an Hi Fitness Studio

With the accelerated pace of people's life,fitness is not only a lifestyle,and has long been a way to ease the pressure,adjust the mood,according to statistics in 2014 China's fitness has reached 400 million people,and in the fitness studio the normalization of fitness has exceeded 13 million people,which on the fitness industry had a great demand.China's fitness industry started late,the rapid development,but the current domestic fitness industry on its own marketing needs and methods of understanding is still not in place,the lack of systematic and targeted analysis,which created the conditions for the study of this article.In this paper,through the field investigation,data statistics,logic analysis and other methods of analysis,through the concept of Xi'an hi concept fitness studio to investigate the situation and understand the level of development of fitness industry at home and abroad.And the use of marketing in the "4P" theory of Xi'an hi concept of health club marketing strategy for targeted analysis,combined with the application of Internet technology in marketing,put forward targeted marketing strategies to improve the current business fitness studio Marketing strategy.This paper argues that the diversified sales model of Xi'an hi Concept Fitness Studio should be established with fitness center as the center,and it is proposed to take the initiative to adapt to the development of Internet technology and new media platform,for example,using Xi'an hi concept fitness APP to deepen fitness service for customers,The establishment of two-way interactive mechanism,the flexibility to carry out fitness services,a comprehensive focus on customers to carry out a series of business activities.