Research On Operation Strategy Of CJ Fitness Club In The Internet Era

With the global improvement of China's image as a great power,the sports and fitness industry has become a key industry of national attention.Various favorable policies have been continuously introduced to help the fitness industry develop vigorously.In such an environment,the Chinese people's awareness of fitness has been further awakened,and the demand for fitness strength has been constantly emerging.At the same time,the arrival of the "Internet +" era has brought tremendous changes to all walks of life,and the sports and fitness industry has also coruscated new vitality.Although China's sports and fitness industry is in a period of rapid growth,there are still nearly 60% of health clubs in the loss situation,the phenomenon of circling money and running away is common,the interests of many consumers are damaged,which brings extremely bad credit crisis to the industry.With more and more fitness people,more and more strong demand,more and more rich fitness content,fitness way more intelligent,for the industry of fitness enterprises,they are facing both opportunities and challenges.This paper selects the operation strategy of CJ Fitness Club,which has a good development momentum,as the research topic.CJ fitness club is produced under the background of "Internet +" fitness brand,using the Internet technology,the innovation of the gym brand management mode,with We Chat applet appointment is given priority to,the traditional annual fee model,according to The Times,create fitness industry retail mode,in recent years,attract many investment company,harvest a lot of financing.Thesis writing from the "Internet +","Internet +" sports and health club and other related concepts to understand,understanding by a lot of reading literature at home and abroad research status quo of fitness club industry,to carry out the questionnaire survey,interviews,field to get the data,using the PEST method combing fitness industry macro environment,industry,using SWOT situational analysis reveals CJ fitness club operation strategy,and will be CJ fitness club and the traditional fitness club,small fitness studio,three kinds of new health club peer multi-dimensional comparison,the club is summarized in the operational strategies of eight big luminescent spot,At the same time,it also puts forward four points of thinking about the stability of coaches,the disadvantages of the class of team exercises,the lack of intelligence,and the impact of COVID-19.Finally,combined with the research methods and data of the full text,optimization suggestions based on the background of "Internet +" are put forward: Improve user experience from fitness effects and payment methods;Accelerate the intelligent process to achieve fine operation management;Build a training system around coaches to solve the problem of high turnover rate;Enhance vitality in uncertain events through word of mouth and communityThe purpose of this study is to provide valuable reference for other clubs in the fitness industry,to help the fitness industry develop actively and healthily,and to help the majority of fitness enthusiasts understand the current market situation and choose fitness clubs more rationally.