Research On The Innovation Strategy For Enterprise Sustainable Development Product

The enterprise is the mainbody of product innovation, and the innovation is the foundation of an enterprise's survival and development. The product innovation is the main battlefield of the independent innovation of an enterprise. This thesis is brought forth according to the current situation that the high speed development of most part of enterprises of our country is made on the bases lacking supports of innovative talents and integrate value chains, as well as that the commonly existing situation of unreasonable knowledge structure of talents, weak product innovation ability, low state of arts, poor success ratio of innovation, lacking of development stamina, and so on. In this thesis, the author comprehensively applies the product innovation theory, the brand theory, the consumer psychology, the general system theory, the bifurcation and catastrophe theory, the self-organization theory and the principle of economics. And the author enumerated a lot of successful or unsuccessful examples in our country or other countries, made qualitative and quantitative analysis of innovation strategies of the sustainable development of an enterprise, and established models of open systems, the bifurcation and catastrophe model, and the self-organization theory, so as to strive to embody the combination of theory and demonstration, qualitative method and quantitative method, the tangible and the abstract. Finally, the author expatiated the product innovation strategy how enterprises realize the (walking-out) sustainable development.