| Since the reform and opening up, China's fruit industry has experienced rapid development and become the largest fruit producer in the world. At present, the domestic fruit market has changed from a seller to a buyer, which made developing the international market an urgent task; On the other hand, as an important part of food consumption, the quality and safety of fruits has gained the world's attention, and the share of green and organic fruits in total sales is expanding rapidly, with an annual growth rate of 10 percent. This shows great export opportunities for China's organic fruits. Although the Chinese fruits have a strong comparative advantage in cost in the world market, that advantage is reduced gradually, mainly due to the poor quality, the production and trade structure and the international green barriers (esp. the SPS measures) to trade. As a result, the production of safe, pollution-free fruit can not only go with the consumption flow both at home and abroad, but also helps to ease the structural contradiction in current fruit market. Therefore, it's extremely necessary to study the effects of SPS measures on Chinese exports of fruits and necessary countermeasures under new circumstances.Based on the principle of combining theoretical analysis with a field research, empirical analysis with normative analysis and qualitative analysis with quantitative analysis, by using summarized and deductive methods, analysis of examples, field research, model of measurement and contrast, this paper focuses on the following five aspects:1. International norms of Fruit Quarantine and SPS measures' differences existing in different countries. International norms of fruit established by three international organizations are the references and guides for all countries in the implementation of SPS measures; on the other hand, different national conditions lead to the existence of objective differences in SPS measures. This difference reflected as: differences among various types of standards, differences among the report amount, differences among the implementation purpose, and differences among the settlements of dispute. To further clarify the differences of SPS measures in different countries, according to the different levels of controlling of pesticide-residue limits, we mainly divide the fruit-importing countries into three types: the countries controlled strictly represented by the United States, the European Union, and Japan; the countries controlled generally represented by Chile, Argentina, Mexico, South Africa, and Brazil; and the countries controlled loosely represented by India, Egypt, Iran, and Pakistan. The reason is that the country with advanced technology and high quality of living are standards-makers and the advocators of SPS measures and the developing countries have to be the passive acceptors; subsequently, with the narrower gap in technological level and the level of demands, differences of the controlling SPS measures among countries will be gradually narrower as well, but never disappear.2. Matter of factor proves that SPS measures not only have positive impacts on China's fruits' production and export, but also have negative impacts in the recent. Positive impacts can be concluded as following: in favor of promoting the legislation on Chinese sanitation and propagation quarantine, preventing the fruits pests and diseases and enhancing the quality of China's fruits, resolving fruits' trade-disputes between China and other countries and reducing the loss of fruit exports. Negative impacts: the Chinese fruits' export growth will be slower, the exports cost will increase a lot, Farmers and exporters' revenue will decrease and the developed countries will increase trade discrimination on China's fruits. All these above illustrates that SPS measures are a "double-edged sword", we should have an objective and fair view about its impacts on Chinese fruits industry, and actively respond to them.3. Measure of the main importing countries'SPS-measures' impact on Chinese fruits export. By constructing a gravity-model of Chinese fruits export, SPS is divided into pesticide-residues (represented by a pesticide chlorpyrifos), Biotoxins (represented by aflatoxin B1) and the importing countries standardized implement procedures to measure Chinese fruits export. And at the same time, the scientific and technological progress-rate and certification of fruits' quality are put into the gravity-model as factors to deal with the SPS measures. The final results show that when the standard of the maximum provisions of chlorpyrifos-residue that the importing country maked increases for each 1%, the imports will be reduced by 0.9% which means that the higher standards the foreign countries set, the less they import, which is already a major factor in constraining fruit-trade. Another fact we should pay attention as well is that when the Standard of the maximum provisions of Aflatoxin B1 that the importing country maked increase for each 1%, the imports will reduce 0.75%. and we also have following findings that when the Countries have the standardized procedures for fresh fruit-imports increased the standard by each 1%, Chinese export will be 0.44 percent lower.; when the fruits scientific and technological progress-rate in China grow 1%, the fresh fruits' export will grow 0.56%.So we can conclude that foreign SPS measures have a significantly negative impact on China's fruit exports.4. The mainly fruit-exporting countries' experience and enlightenment on dealing with SPS measures. The mainly fruit-exporting countries have rich experiences to deal with foreign SPS measures, and different countries or regions have their own characteristics. As a whole, The United States, the European Union have more mature measures to deal with SPS measures mainly because of their relatively perfect fruits production, standards of fruits quality, regulatory system, focused on consultations and negotiations with targeted country and urged the exporters to comply with foreign norms which are external forms; on the other hand, Chile, Vietnam, Ecuador are slightly passive to deal with SPS measures and they focus on strengthening the improvement of production technology, improving standards of fruits quality, enhancing strict control of fruits quality which are mostly internal links. Fruits industry in China has similar levels with Chile, Vietnam, and Ecuador. Therefore, we should draw more attentions to these countries' experience about dealing with SPS measures.5. Chinese main fruit exporting's countermeasures for SPS measures. The fundamental reason for that Chinese fruit encountered foreign restrict SPS measures is that the international competitiveness of Chinese fruit is soft, which can be described by the dim awareness about quality and safety, extensive mode of production, lagging storage, lagging transport and processing technology; immature fruits quality and safe management system, unavailable standardization, a serious shortage of quality and safety supervision, no effective fruits operation system, too much export markets concentration degree. So we need to actively promote the standardization of fruits, to strengthen the building of basic conditions for fruit production, to improve system of management about fruits' quality and safety, to strengthen the fruits' services of export, to actively explore the fruits' export-market and so as to generally raise the international competition of China's fruit and break through fruit's barriers of SPS measures that foreign country settled.
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