Entrepreneurs, Social Capital And Entrepreneurial Performance Relationship Research

The business Start-up was being called the engine of socio-economic development in developed and developing countries. China's economy has been developing thirty years Since reform and opening up, to some extent Which is benefit from the entrepreneurial economic development and the release of entrepreneurship, especially the mainstay of the business activities of the private economy. Currently, the private economy accounted for 65% of GDP excluding state-owned and state-controlled economy, of which the individual private economy has accounted for about 40%; China's economic development part of the 70-80% increment from the private economy, the private economy has become an important driving force for economic growth. Despite the development of private economy is growing, there is a phenomenon cannot be ignored that the reality of these enterprises struggling for survival in the early days, the average corporate life expectancy less than three years. Entrepreneur is a core of the contractor in their start-up and growing up for SMEs, entrepreneur's social network links and resources has become an important factor for start-up. Therefore, based of entrepreneurs and social capital, how to explore business performance inherent between the role and impact mechanism, finding some implications of the entrepreneurs to improve the survival and success of entrepreneurial rate of entrepreneurship which has become an important theoretical and practical research.The research objects were entrepreneurs of new ventures creation, which to find the relationship between structural dimension, cognitive dimension and relational dimension of social capital and performance of business survival and success of performance correlation. In this paper, basing on the relationship bibliography of Entrepreneur's Social Capital, we structure a concept model between dimension of social capital, cognitive dimension of social capital and structural dimensions of social capital on the impact of the conceptual of entrepreneurial performance. based on the 91 research data of entrepreneurs,the paper uses the survey methods to collect data and uses the main advantage of the factor analysis, multiple linear regression analysis and structural equation models to analysis and test the assumption. Our main basic conclusion as follows:firstly, the relationship dimensions and cognitive dimensions of entrepreneur's social capital affect survival performance significantly, but was negatively correlated to success performance. The trust, institutional-type relationship and mixed trust support in the early days of enterprise business integration of resources, but with the corporation growing and profit improving, the relationship dimension of entrepreneur's social has a positive effect, or even a negative effect to corporation.Secondly, structural dimensions of entrepreneur's social capital has significant positive correlation to survival and success performance of new enterprises. The social network size and network location has stable significantly positive effect to survival and successful performance of new enterprises. The more scale of entrepreneur's social capital and the core position of network, the more outside information and complementary resources to using, in other words, the entrepreneur's network structure and position Determined their to use the resources more or less.Thirdly, cognitive dimensions play an intermediary role in the three dimensions of entrepreneur's social capital. Relationship dimensions affect the cognitive dimension, than lead to the successful performance of new corporation. Structure dimension affect the successful performance by two ways, affecting the cognitive dimension and then act on the successful performance, affecting the survival performance and then act on the successful performance.The innovation of this paper are embodies in several aspects:we give the new meaning content to the relationship dimension of entrepreneur's social capital. "feelings-based trust, institution-based trust and mixed trust" are the core of entrepreneurs and key points to relationship dimensions. Relational dimension and cognitive dimensions of entrepreneur's social capital are negative correlation with success performance of new corporation. The three dimensions are not parallel to the role of the performance of new venture, being a certain structure among relations.