Study On The Service Innovation For Telecommunication Entertainment Information

With the rapid development of the information services industry, especially telecom entertainment information services, and the innovation of information technology, information service providers (SP) have adopted an effective information service innovation to improve entities competitive advantage in China. Practice has shown that service innovation is an important source of customer value creation, arriving at competitive differentiation, access to an important way to sustainable competitive advantage. Although the service innovation is very important, there is a little research on innovation theory of telecommunications information services. This study was designed to explore how information service providers to foster innovation in telecommunications and information services, superior resources, and create customer value, enhance the organization's continued competitiveness.The dissertation studies divided to four aspects:first, explaining the concept of the service innovation for telecom entertainment information; second, examine and verify the construct's dimensions and contents of services innovation; third, examining whether the telecommunications information services innovation can effectively enhance the performance of enterprise customers, financial performance, growth performance, and examine the performance quality of telecommunications information services to enhance the role of the process; Fourth, the impacts on the service innovation from the view of organization.1st Study, to explore the construct of telecom entertainment information services, using the method of semi-structured interview and content analysis techniques. Firstly, making in-depth interviews with ten senior management team members from different service providers, designed to examine the critical incidents of the service innovation for the telecom entertainment information and identify the key elements of the process and characteristics. Subsequently, through the content analysis and coding from the interview's material, finding out the initial definition of the four key elements of the constructs, namely, the concept of information services and content, the interfaces of the information services, the delivery systems of the information service, the choices and applications of information technology. 2nd Study, the researcher distribute the questionnaires to collect relevant data, investigate the dimensions and contents of the constructs through the exploratory factor analysis and confirmatory factor analysis.The results show that the new construct has some difference from traditional service innovation, which is constituted by the concept of information services and information technology applications, information services interface, information service delivery systems. The constructs has a good construct validity reliability and content validity.3rd Study, what the mechanism is for the new constructs impact on the performance of the service provider. The researcher makes an in-depth research on the performance mechanism from the perspective of the service operation and the corporate strategy, which is based on the data from 109 service providers, using correlation analysis, regression analysis and hierarchical regression analysis of the data analysis. From the service operation's perspective, the construct's positive impact on the service quality for telecom information and the customer performance has been verified or partially verified. From the corporate strategy's perspective, the construct's positive impact on the financial performance and the growth performance, during which the customer performance has played the role of mediating effect between the constructs and the financial performance and the growth performance.4th Study, the researcher has proposed the key variables and their interaction on the constructs, which is based on the literature review, interviews, research and theoretical derivation. The research verified that the entrepreneurial team spirit, organizational dynamic capabilities has a positive impact on the constructs.