Brand Enterprise And Regional Economic Development Research

Development of the economy can't be seprated from the modern times enterprise being bearing the weight of capital, technology and labour force key element with rising abruptly, the enterprise being representing key element high-effect usage brand becomes evidently already but the economic growth focal point. The 21st century is times of brand competition. Under the situation of sustained deeping of marketilization and globalization of economy, the competitions between regions and regions, countries and countries are not competitions between single enterprise or single industry, but industry groups.The systematicness go into that from that scholar's theory studies current situation comes at present at home and abroad, enterprise and regional economies develop to the brand is fairly insufficient. Since then, standing on the current situation of domestic brand construction and regional economic development and taking regional economic development as research object, enterprise brand as cutting-in point, the inner logical relation of promoting regional economic development as main line, And enterprise promotes the mechanism that regional economies develops from having discussed a brand theoretically, from having analysed correlativity and the contribution degree to the person that brand enterprise and regional economies develop on demonstration, use case to analyse whose validity, to get the following conclusion by studying further:(1) The mechanism of action of that, how the brand promotes regional economic development, is achieved through two ways, that is the action of single enterprise brand and the action of regional brand. As for single enterprise brand, the brand is good for the increment of economy growing factors in the region, the optimization of regional industry structure and the changing of the way of economic growth. As for the regional brand, it is good for optimization of regional industry colony structure, the competitive strength's increasing of regional industry colony, and the promotion of balance of urban and rural development in the region.(2) Brand enterprise and area economic growth have a rectifying correlativity, and follow the direct economy that enterprise develops from the brand to regional economies contributing value and estate being connected drive two efficacies by the aid of gray step analysis aspect can structure the contribution degree model putting up brand enterprise, on measuring and calculating out the size of self s contribution, here basis that single brand enterprise develops to regional economies, different according to the brand type, contribution degree carries out an arithmetic mean on the area being in the same type brand, can get type brand of all kinds population contribution degree. (3)The demonstration wielding the contribution degree model analyses Chang Sha City famous brand enterprise and Chang Sha City economic growth relation, can find that:Chang Sha City famous brand enterprise has the important significance and effect to Chang Sha City economic growth; The impact of Chang Sha City area enterprise brand over Chang Sha City economic growth is also step by step more and more big.For this purpose, we think that process is middle in area economic growth, want the strategy carrying out a famous brand further, we must balance the relationship between "Brand Strategy" and economic development, industry structure and market exploiting in order to promote domestic brand construction and development and make regional economy develops fast as well as smoothly:enterprises centering on brand strategy and accelerating brand construction by brand consciousness, enterprise innovation, and sales strategy; local government playing function role fully and sustain promoting brand strategy through policies such as industry, finance, taxation, banking, law, etc; strengthening the publicity and popularization of brand through the bridge of social agent.