Study On Cartoon Enterprise Intellectual Capital Structure And Its Influence On Corporate Performance

As the knowledge economy times, the business environment that enterprises are facing is becoming more and more unstable and complicated, future wealth will mainly come from the intangible knowledge resources.Relative to traditional enterprise, catoon enterprise has a quicker intelligence updating speed and a stronger intelligence intensity.The intelligence assets value of a catoon enterprise will far exceeds its tangible assets value, therefore catoon enterprise needs to regard itself as a learning organization and tries to maintain a sustained improvement of intelligence capital.A catoon enterprise that wants to run its intelligence capital and make ues of it effectively must first verify the relationship between the intelligence capital structure and the corporate performance. This thesis analyzed the impact of intelligence capital structure of cartoon enterprise on its performance empirically and theoretically, illustrated the relationship between them. It also illustrated the interaction between key factors of intelligence capital and the relationships between each key factor and corporate performance.This article defines the concepts first, studied the dimensions of intellectual capital structure of a creative cartoon enterprise, with the methods of factor analyzing and factor verifying, based on the Skandia navigator model, this thesis has compared the two-dimensional structure model,the three-dimensional structure model and the four-dimensional structure model,it has come to the conclusion that cartoon enterprise has four dimensions:human capital, structure capital, relationship capital and creative capital; the creative process of a cartoon enterprise involves intelligence socialization, intelligence externalization, intelligence combination and intelligence internalization,this article has also verified the influential mechanism that a cartoon enterprise's creative process has on enterprise intelligence capital formation and structural dimension.Secondly, from the combination of financial and non-financial, qualitative and quantitative, past and present, long term objective and short term objective, the thesis established a performance evaluation indicators system which is suitable for cartoon enterprise. Based on "the stated-owned capital fund performance evaluation rules", the thesis improved and designed the performace evaluation indicators system, which consists of basic indicator, auxiliary indicator and non-quantitative indicator. Then it chose factor analysis as the evaluation method to get the performance ranking of sample enterprises. The overall weakness of corporate performance and uneven development of cartoon enterprises in China were found, the performances of different enterprises were trapezoid distributed; by adopting clustering analysis method and radar chart, further in-depth analysis of features of corporate performance of various cartoon enterprises was finished.And then, based on the structure equation model, this article has done research on the relations between the intellectual capital and corporate creative ability,marketing ability and financial performance, It has reached some conclusions.The study shows:human capital,structure capital,relationship capital and creative capital all has a significant,direct and positive effect on cartoon enterprise's innovative ability;but structure capital relationship capital and creative capital doesn't has a significant effect on firm's marketing ability therefore structure capital,relationship capital and creative capital affect the financial performance indirectly through firm's innovative ability.Then, the paper examines the catoon enterprise intellectual capital structure on firm performance enhancement strategy, make relevant management strategies proposed.Lastly, this article drew the HSCI model according to main conclusions that has been come to. Through this research, we can guide a catoon enterprise to focus on main factors when it invests in intelligence capital, avoiding waste of resource, this thesis offers new theoretical explanation and empirical support for managing intellectual capital, provides theory for cartoon enterprise to manage intellectual capital effectively.