| China's opening enters a new stage, and the business of attracting investment faces a new situation. In the practice of investment promotion, attracting investment from Taiwan seems very important which also has a special significance. The both sides of the Taiwan Straits become increasingly close on economic, which brings a new opportunity of attracting investment from Taiwan, and Nanchang is becoming the hot area of Taiwanese investment. The academic researches on investment——the product life cycle theory, the theory of monopoly dominant position, the eclectic theory of international production, investment development phase theory, and the internalization theory, etc——are abundant, among which significant influence. The academic research on investment theory is very rich in studying the reasons, power, ways of capital transfer, mainly from the perspective of capital fund, but how to attract investment is studied less. There is only a few research literatures on subject behavior in attracting investment from Taiwan in domestic, which are mainly a regional investment experience summary. This paper analyses the behavior of Nanchang government, development zones, enterprises intermediaries in attracting investment from Taiwan, discusses the successful experience and work deficiency, concludes the rules and principles of attracting investment from Taiwan, and puts forward the countermeasures of improving the investment efficiency and effectiveness.Socialistic market economy theory is the basis of directing reform and open, and is also the needle of attracting investment. The market playing an essential role.in resource allocation, constructing and perfecting modern property rights system, ensuring all market main body's equal legal status and development rights, coordinated development view, and the transformation of government functions of such principles are the basic theories of analyzing the attracting investments. The subjects of attracting investment refer to the people who or the organizations which rank the leading position between the inviters and the investors, contrib.ute to business purpose, and enjoy the corresponding rights and the corresponding obligations. So the Subject in attracting investment in this paper includes government, development zones, enterprises and intermediaries. The behavior of attracting investment refers to a series of strategic activities adopted by the subject in attracting investment. This paper expounds the regulation behavior, the encouragement behavior, the adjustment and controlling behavior, the marketing behavior, the cooperative behavior, the merger behavior and the entrusted behavior.Since the first Taiwan-funded enterprise located in Nanchang in 1998, Taiwan-funded enterprises in Nanchang have changed from nonexistence to existence, from small to big, and now have become a important part of social economic of Nanchang. Until 2009, cumulatively 490 Taiwan-funded projects have been approved with a total investment of＄2.453 billion dollars, actually having used＄1.1 billion Taiwanese capital in Nanchang, and Taiwan-funded enterprises have become pillar and leading enterprises in some industries. Currently the proportion of Taiwanese capital in Nanchang is still small, but increases fast. There exists non-synchronous with the growth of Nanchang and the whole nation. In recent years, the total amount of Taiwanese capital of nationwide retained basically stable while Nanchang's amount obviously increased, and the increase of the average amount of Taiwanese projects' investment was well above the national average. The changes of the subject in Taiwanese merchants'investment in Nanchang represent are on the following three aspects:the subject changing from mainly in small and medium-sized enterprises to large enterprise groups, the investment mode changing from mainly in partnerships to sole proprietorship, and the industry changing from mainly in labor-intensive industry to electronic information technology industry.The government, development zones,enterprises and intermediaries whose behavior plays an independent and unique role in attracting investment are all the Subject in attracting investment from Taiwan. However in the overall structure of the subject, their role has a clear distinction. Compared with subjects such as development zones, enterprises and intermediaries, the government plays a role of "parents" who manages household affairs and its behavior is leading and administrative. Government plays a leading role. It overall stimulates and mobilizes the enthusiasm and the initiative of development zones, enterprises and intermediaries, simultaneously regulates these subject's behavior. Government has the legal administration, controls the administrative resource, dispatches and allocates all kinds of economic factors by administrative power, and its behavior of attracting investment has administrative features. Besides, the behavior of attracting investment of government also has integrity and competitive characteristics. The government often focuses on cultivating regional industry matching force and competitive force, improves the investment environment, stimulates the desire of the investors and enhances their energy and confidence. From the viewpoint of increasing the total amount of economy, improving the structure of industry, solving employment, government lays emphasis on planning as a whole and overall advance. Development zones are similar to the role "steward" among all the subjects of attracting investment. Domestic development zones mostly adopt quasi-government management mode. Management Committee not only executes administrative functions, but is also engaged in land development through the development companies set by it. Development zones have fair administration and also act according to the requirement of market economy as possible as it can when attracting investment from Taiwan. Enterprises are a economic Subject in independent management self-sufficiency, self development, and self-discipline. Enterprises whose behavior has profit following and self-center features are the real "parties" and "leading role". Intermediaries as "media" themselves are neither direct Subjetct in consumption, nor commodity producers and operators. In addition, they are not enterprises of pure sense. They register and set up according to the legal characteristics of property relations, the form of undertaking responsibility, business features etc on the form of the organization. It must be comprised of experts who have strong financial and legal consciousness and high level professional business ability. Its behavior of attracting investment has intermediate and service features.Nanchang government's attracting investment from Taiwan has gone through two stages:formally, attracting investment mainly by preferential policy and local government's initial "extensive" attacting investment through various kinds of factors; now, the government will formulate scientific and reasonable investment attracting policies and bring enterprises, intermediaries and development zones'active function into play adequately with the main line of industrial investment attracting. Attracting investment from Taiwan of Nanchang government has regulation behavior, encouragement behavior, adjustment and controlling behavior, marketing behavior and so on. Nanchang government's policies of attracting Taiwanese investment expressed a huge effect in the practice of attracting investment from Taiwan, The encouragement behavior of attracting investment from Taiwan is flexible in encouragement subject, object, target, content and so on. The key point which should be grasped is the strategic of the encouragement target, the integrity of the encouragement link, the comprehensiveness of the encouragement method and the comprehensiveness of the encouragement content. Abiding by the united government decision-making principle, the overall balance principle of social and economic development, coordination principle, guidance and encouragement principle and expectation principle, Nanchang government adjusts and controls the behavior in attracting investment from Taiwan of. In recent years, Nanchang city marketing achieved excellent results, and the image of the city was in ascension.Development zones play a more and more important role in the practice of attracting investment from Taiwan, and have been the primary battlefield of attracting Taiwanese investment. The effect of development zones in attracting investment largely determined the success or failure of Nanchang's investment attracting. The behavior in attracting investment from Taiwan of Nanchang's development zones contains "park", marketing, project promotion and so on. "Park" means to attract Taiwanese merchants'investment by perfecting infrastructure and improving the quality of service. This paper takes Nanchang's High-tech Industrial Development zone for example to expound the behavior of attracting investment from Taiwan of development zones of Nanchang. The marketing behavior of Nanchang's High-tech Industrial Development zone reflects in attaching importance to establish the image of brand, making use of kinds of symbolic "symbol" to show Nanchang's High-tech Industrial Development zone, proceeding the whole marketing promotion of Nanchang's High-tech Industrial Development zone; promotion advertising depended on the city fame; propagandizing High-tech Industrial Development zone's image through large conference economic activity such as "Gan-Taiwan conference", "Taiwan week in Nanchang of China", "The transfer and upgrade of industry of Taiwan-funded enterprises seminar", etc. The recommended projects are posited clearly while Nanchang's High-tech Industrial Development zone insists on estate planning, and promotion planning, focuses on advanced technology industry projects, and tracks the road of sustainable development.The process of Taiwanese investment in Nanchang is accompanied by the evolution of enterprises'reform and development in Nanchang. It mainly manifests as the cooperative behavior and merger and acquisition in the practice in attracting investment. The mode of cooperation contains outsourcing, product each purchase, corporate alliances, group purchase, channel cooperation, resource exchange, acquisition, financing, partnerships and so on. This paper takes the case of Jingneng photoelectricity and Lianchuang photoelectricity to analyze enterprise's co-corporate behavior in attracting Taiwan investment Analysis showed that enterprise investment cooperative behavior followed the principle of co-petition, which is a mature competition relationship between companies. They can quickly adapt to market opportunities, reduce costs and improve competitiveness in order to achieve common goals through their respective core competencies and the effective integration of superior resources. The main ways of Nanchang enterprises to attract Taiwanese investment include:full payment through the government-led mergers and acquisitions, mergers and acquisitions, after the first restructuring, sectional mergers and acquisitions, buyback after joint ventures, stock transfer, stock market mergers and acquisitions. The method is a horizontal merger and the main form is agreement mergers and acquisitions. They nearly do not use the way named merger with offer and appropriating with no compensation. Enterprises in Nanchang have got some achievements on-attracting Taiwanese investment, but at the same time, they also need-do some change to further optimize the specification. Enterprises in Nanchang have higher success rate and better performance on it, so their advantages are a grasp on domestic, international capital flows, transfer of industry trends and opportunities, as well as the discovery of new clues on investment.The behavior of attracting Taiwanese investment of intermediaries in Nanchang could be divided into two stages:the first one is a start (learning) phase from 1988 to 2000, and the second one is a development stage since 2000. The behavior of attracting Taiwanese investment of intermediaries in Nanchang contains three ways: entrusted investment, co-investment and independent third party investment. Nanchang has fully expresses the association effect to it; they select investment intermediary in actual practice and get a good result. Studies showed that Nanchang should use policy strategies, to further develop and improve the policies and measures of agencies. Moreover, government should improve circumstance in order to create good work conditions for intermediaries. They also should promote the effect on training and selecting a number of good intermediaries in order to promote the influence in investment.With the development of attracting investment from Taiwan, the subjects such as government, development zones, enterprises and intermediaries show different characteristics in different stages, and in different capital attracting position. The four subjects——government, development zones, enterprises and intermediaries——play an important role in investment inviting activities. Each subject has its own theory basis of existence, and plays a positive role in the investment activities. However, their activities are complementary. The Subjetct in attracting investment itself is a comprehensive concept. In other words, the Subjetct in attracting investment is not a single main body, and it should be an integrated Subjetct comprised of government (regulating subject), enterprises (core subject), development zones (load-carrying subject) and intermediaries (service subject).There are two requirements for subjects in Nanchang to attract Taiwanese investment. The first is more market-oriented. That is to say, merchants should play a major role through the market allocation of resource and the market mechanism should express greater effect. Second one is more scientific. In other words, it should obey some economic laws and the selection of projects must follow the theory of comparative advantage. In addition, the reputation of propaganda and projects must be based on marketing theory, and they should use for the target market theory when they find investors. By the way, negotiation and signing also need some skills and methods. One will promote the Investment business development when we master these rules and skills and apply them scenically. According to the study, in the process of reform and opening up of the great socialism with Chinese characteristics, Nanchang, as a typical mid-western city, all types of whose subjects of attracting Taiwan businessmen investment act properly and the performance was significantly. Grasping the rules, exploring the reason, and elevating it to a Nanchang model of attracting investment from Taiwan businessmen, which should be very meaningful and is emphasis of further research.
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