Study On The Strategy Of Attracting Investment In Old District Of Nanchang City

Strengthening investment promotion is a key measure to achieve high-quality development,an important starting point to realize the transformation of new and old kinetic energy,and an important support to enhance the city's core competitiveness.Since the reform and opening up,China's investment promotion work has been led by the government.It has gone through three stages: initial exploration,rapid development and transformation and upgrading,and remarkable achievements have been made in the economic and social development of relevant regions.With the change of time and stage,the government led investment promotion work has also begun to change,from simply looking for funds,projects and enterprises to starting to select funds,projects and enterprises.Although the work of attracting investment may lead to great achievements in large projects,some polluting enterprises with high investment,or only economic benefits but no social benefits At the same time,more and more enterprises have been rejected by the government.The direction of domestic investment promotion has gradually shifted from the stage of "attracting investment" to the stage of "attracting investment and selecting investment".Enterprises with high technology,high added value,high quality and high tax are mainly introduced,and enterprises with high energy consumption,high pollution,low added value and low tax are gradually abandoned.The investment promotion work of local governments has never been refused to be seriously screened and only focused on recruitment The number of enterprises and the amount of foreign investment also attach importance to the quality and social benefits of enterprises.The overall investment atmosphere,direction and environment are undergoing earth shaking changes.With the industrial transformation and upgrading of coastal areas,the undertaking of some industries and enterprises in the central region has become an important means to boost the development.At the same time,it is also very important to improve the industrial chain to supplement the related industries in developed areas.For the central region,it is particularly important to solve the development problems,solve the development difficulties,improve the development level,undertake and connect the industrial transfer and layout of developed areas,and continue to do a good job in attracting investment.In the window period when local governments seize the opportunity of investment promotion,it is the key to make full use of various preferential policies,living environment,supporting facilities and otherresources to enhance competitiveness.As the central urban area of Jiangxi provincial capital city,area D mainly takes the tertiary industry as the leading industry,with dense population,compact houses and outdated hardware facilities.It is a typical old central city.It is facing the dilemma of "hollow industry,marginalized location and fierce competition".In this paper,from the perspective of the extension of investment promotion work to the competitiveness of investment promotion,this paper studies and analyzes the competitiveness of investment promotion in old urban area-d District of Nanchang city.There are six parts in this paper: the first part describes the background of writing this paper,the purpose and significance of writing this paper.The author puts forward some new research ideas and methods and refines several innovative points by collecting,sorting and summarizing the domestic and foreign literature.The second part is mainly on the core concepts and related theoretical basis of investment promotion,investment promotion competitiveness.At the same time,through the regional competitiveness theory,industrial competitiveness theory and investment competitiveness theory,this paper is convenient for further analysis and research of D District.The third part mainly discusses and analyzes the current situation of investment promotion and competitiveness of D District,and analyzes the specific data of open economic indicators,resource endowment and supporting factors of D District from 2016 to 2019.The fourth part mainly analyzes the deficiencies and reasons of D District's investment promotion competitiveness,deepening from the deficiencies of investment promotion work to the deficiencies of investment promotion competitiveness.This part will focus on the analysis and analysis of the investment promotion competitiveness of D District combined with the composition formula of investment promotion competitiveness proposed by the author,so as to study the reasons for the lack of competitiveness,so as to find solutions.The fifth part mainly enumerates some domestic and foreign investment promotion work's advanced experience,provides the reference for the sixth part author to enhance the investment promotion competitiveness.In the sixth part,based on the analysis of the fourth part,the paper puts forward some suggestions to improve the competitiveness of D District,so as to provide reference for D District to accelerate the industrial transformation and upgrading and realize the old city renaissance.