| With the rapid development of digital technology, digital content industry (DCI) has become an important branch of information industry and obtained independent development. As the global market economy improves and policy fully implements, the DCI has shown proper characteristics and value-added capability. How to analyze accurately to reveal growth process and characteristics of global DCI, and how to explore and master growth and law mechanism to enhance rapid growth of Chinese DCI, have become a pressing major issue.Based on the growth condition of global DCI, this paper, firstly, elaborates and summarizes the DCI connotation definition, development scale, speed, and industry subdivision market pattern of the domestic and international DCI. And then, integrates theories of multi-discipline and various research methods to study growth mechanism and development strategy of the DCI with the research ideas, which are raising problems by theory, analyzing problems by model, and solving problems by demonstration.This paper reviews the relevant research results at home and abroad, to build theoretical research base of the DCI which grows and develops in combined action of factors as subjective form, objective content, and organization complexity. Its important basis is related theory, including information resource management, industrial chain, industrial clusters, industrial economics, regional economics and value chain theory. Under the guidance of these theories, the paper defines the concept connotation of the DCI, clarifies mechanism model, and formulates development strategy.(1) Summarizing development process, environment and market characteristics of the DCI. The DCI experiences three stages: formation stage, growth stage, and modeling stage. It describes development characteristics of the DCI in aspects of industrial distribution, industrial development model, competitive features and industrial investment; overviews development environment and analyzes positive and negative factors of industry growth in aspects of policy, economy, society and technology. Looking from regional distribution, Europe and America occupy a absolutely leading position; from the mode of government supporting industry development, government is an important mode to support development of global DCI; from characteristics of industry supplying competition, the competition pattern of global DCI becomes overlapping, complex and high-intensive, moreover, competition promotes the whole industry development; as for industry profit mode, it needs to develop and be more mature, and should gradually diversifies and differentiates.(2) Formation mechanism of the DCI based on the industry cluster. The digital content industry cluster (DCIC), different from industry cluster, studies the formation process, influencing factors and agglomeration mechanism by analyzing cause of the DCIC, and then, obtain the conclusion that the digital content enterprises support development of the DCIC through cause-and-effect relations among talent, technology, capital and market, and high level interaction, which is the main driving force of DCIC. The dynamical model of DCIC contains internal and external mechanisms. The inner dynamism takes local resources into endogenous advantages; external dynamism includes government behaviors and external competitive environment, and its role is to bring external advantages of DCIC.(3) The growth mechanism and models of digital content industry chain (DCIN).With the growth situation of DCIN, this paper studies basic laws of DCIN development in aspects of industry chain structure, ways and conditions of growth, development drivers and mechanism and development model, then it concludes that the DCIN develops by combined actions of transaction efficiency, labor productivity, specialization, ability to accumulate social capital, transaction information transmission level, or even tacit knowledge transfer and technology spillovers and other factors. Three samples, which are analyzing trade efficiency level with inframarginal structural model, deepening of division of labor, and the overall effect of DCIN, show endogenous relationship. The growth of DICN is a complex and systemic process.(4) Promoting the development way and strategy of DCI. Global value chain theory provides effective analytical tool for the upgrade mode and means of DCI. DCIN upgrading contains four ways: process upgrading, product upgrading, function upgrading and chain upgrading. The life curve of DCI reflects that the development level of DCI varies with time. It also proposes two development strategies: extension and integration, namely, the vertical extension strategy, the "smiling curve" strategy, horizontal integration and vertical integration strategy. From approaches of PEST environment promoting the DCI upgrading, and DCI upgrading in macro, medium and micro scopes, we summarize the development way of Chinese DCI. (5) Analyzing the development situation and strategy of Chinese DCI. Through comprehensively analyzing and summarizing the structure, influencing factors, industrial development condition of Chinese DCI, we discover the problems in industry development, besides; we collect and apply the domestic authoritative statistical data to enhance the persuasiveness and credibility. From three angles as development model of digital content, business model of DCI, and leading model of DCIN, we discusses the growth model of DCIN. Finally propose the strategies and countermeasures of Chinese DCI.In theoretical value, this paper mainly researches on the DCIC formation mechanism, industry chain growth mechanism and industrial upgrading method, with a broader scope, certain depth and originality, and the research achievement can not only provide new strategy for the development of global DCI, but also can provide theory basis for Chinese DCI to develop healthily and orderly. In application value, the research achievement is scientific and operational; the paper proposes overall strategy and application models of DCI development, to guide the practice of DCI.
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