A Research On The Network Vocabulary In The Perspective Of Cognitive And Cultural Mechanism

With the development of Internet, the research on network vocabulary is the new emergence in a new research field. In recent years, some scholars have done constant and deep research on network vocabulary phenomenon and received a series of. research results.However, comparing with other research Chinese vocabulary field, the study of network vocabulary has to be furthered.In this paper, it have studied on the motivation, formation and effec of network vocabulary network vocabulary formation and tried to fully display the characteristics of network vocabulary, as well as the influence of the social culture and people.based on the interactive phraseological symbol intermediary theory, cognitive theory and cultural linguistics theory.This paper includes nine parts,Preface,Motive formation of network vocabulary, Creative pattern of network vocabulary, Written form of network vocabulary:vocabulary characters,Effect of network vocabulary, Network vocabulary and society, Network vocabulary and politics, Network vocabulary and communication.Preface mainly elaborates the selected topic reason, network generalization of vocabulary study, defines the network vocabulary, put forward the network vocabulary study target, illustrates the main methods of the study.In the first chapter,Network vocabulary formation dynamics,I elaborate the motivation of network vocabulary in system.The causes of network vocabulary mainly displays in three aspects.First,the development of network technology promotes the generation of the network vocabulary.Second,the migration of traditional social content and the rise of the network society contribute to the network vocabulary.Third,The psychological reason of Internet citizens is also one of the reason of appearing network vocabulary.In the second chapter, it mainly discusse the main form of network vocabulary.According to the stage characters of web1.0and web2.0,It propose the network vocabulary main creative way of thumbnail type, homophonic type, additional type,metaphor type in the stage of web1.0and reverse type, splicing type and generalization type in web2.0.In the third chapter, it study the some special, similar to Chinese characters, appearing on the network,which are called network characters.According to the different way of word-formation, making network characters can be divided into:using the font and creating glyphs method.This chapter further discusses the theory basis and cultural connotation of network characters. In the forth chapter, it illustrates the network vocabulary formation for the impact of language, culture and philosophy.If the first, second, third and forth chapters are the pandect of network vocabulary study, the fifth, sixth and seventh chapters are the network vocabulary study theory. These three chapters respectively illustrate the influence and impact of network vocabulary formation of role from the Angle of society, politics, and culture.In the fifth chapter, We think that network vocabulary is a reflection of social development.The article reveals the living conditions of people in network society, the social problems and ideological concept of today’s society, etc through the analysis of the series of network words.Chapter sixth preforms the influence of political struggle from the network and government affairs two aspects.Chapter seventh discusses the relationship between vocabulary and communication from the Angle of word media network.In the last Chapter, conclusion, it briefly summarize the main viewpoints and conclusions of this study and talk about the problem which is worth our further attention.