The Evolution Of Path And Value Of Literature Communication In The Context Of New Media

In recent years, mobile internet rages across the world and new media age is emerging. It implies that mobile internet and social networking media has been the typical characteristics of the new media era. In the context of increasingly virtualization, two-way, globalization, technicalization and timelessness, the path evolution of literature communication has altered. Likewise, the literature acceptance value of readers has also evolved.The literature communication path transformed from the traditional printing and publishing to a mobile, social and digital multi-dimensional path, which are mutual integration of digital text as main path and a variety of other forms of communication paths.This study adopts quantitative research and qualitative research method, focuses on the mobile, social and digital multi-dimensional path, explores the component and elements of its pattern and the differences existing in the literature and reveals the literary acceptance value under the surface of deep-seated changed paths.The first chapter discusses the characteristics of the new media and its context, and the macro changes of the literature communication in the new media context.First of all, this chapter points out that the "new" of new media refers to the new features of technology applications, which are de-centralization of communication, open, sharing, social, mobile, big data feedback and contextualization. In this virtual, interactive, timelessness, multimedia and fragmented new media context, the social, mobile and digital multi-dimensional path presenting multi-dimensional, multi-modal and flattening has formed. On the basis of the different types of symbols and elements, this new path can be divided into three categories, the digital text path, the visual media path and the audio media path.The second chapter describes the two representations of the evolution of the path of literature communication in the context of new media, and verifies the existence of the shift of the social, mobile and digital multi-dimensional path.The study makes a count on the multi-dimensional communication path in the same literary works from the communication perspective.To investigate the acceptance level, from the viewpoint of acceptance, this paper found that the mobile text path has become the daily-preferred path for literature acceptance in all groups except older people by using the questionnaire survey method. Compared with ten years ago, the vast majority of samples transformed from the printed text to the computer and mobile path. It has been verified that the contemporary individuals are immersed in the poetic life, the media reality,Sense of time and the aesthetic life experience through the daily use of the mobile network path.In the third chapter, this paper places emphasis on the digital text path, which is divided into the computer network path, the mobile reading application path, the Weibo and Wechat platform path of social network media based upon the differences of communication patterns. Among them:In recent years, computer network path produces recombination and renaissance of original literary websites, “touching the web reading” in the field of traditional media net reading and other new-type characteristics. In addition, this path also displays that reading public are usually male with daily use and more pursuit of cognitive value and entertainment value rather than aesthetic value.Mobile reading application path comes from literature websites, portal websites, e-commerce websites, mobile operators and other seven sources. The most distinctive feature of this path is "less", which means more concise interface, more intelligent information push and a phenomenon of dependency and recursive in many aspects of the performance of the computer path and the publication path.There are several common characteristics of the computer and the mobile path. For instance, the outstanding cultural construction of gender, the new distinct folk literature, the obvious features of adolescent society,a higher proportion of sensory entertainment and shallow stratification content, the implicit subject of dissever growth and so forth.There are larger ratios of quotation and prose jotting literature of Weibo path and more intertextual phenomenon between images and texts. Owing to this, literature works of Weibo path represents “light” and interactive topicality features.WeChat path possesses the characteristic of privacy, closure, and simplicity as well as extended sense of time of readers while other paths are scarce of these. Meanwhile, this path of literature communication is non-independent and covered in the encyclopedia, culture, emotion, digest and other types of public accounts, which is seriously torn the integrity and unity of literature.However, few pure literature and self-support writer(with payment function) of public accounts provide a superior operating space for "maverick" literature, pure literature and we media writers. It is worth mentioning that the poetry has pioneered multi-modal communication space in the area of Wechat so that the beauty of poetry is reborn from it.In the aspect of acceptance value, evolutionary theory and prosocial values are approaching increasingly deeper levels of solidity. At the same time, "evolution" is significant and profound:First of all, traditional literature value evaluation system in the digital text space tends to collapse. Besides, instrumental rationalism, nihilism, post-modern anti-authority, anti-rational, anti-nobility, significance of dispelling and mammonism values begin to breed. Secondly, the changes of aesthetic value give rise to the occurrence of internal explosion and differentiation. The portions of communication value and self-satisfaction value have boosted.Furthermore, the phantom limb effect of imaginary literature has been gradually highlighted. In order to maintain the integrity of individuals, the retention of image taste of body movement and social life and the hypothetical reconstruction of ideology and personal experience imply the meaning of “phantom limb effect” of literature acceptance in this study. Readers can realize individual super real life of physical imagination and strength.The mobile path also has the unique value of constructing aesthetic sense of privacy. It can make readers obtain the aesthetic scene pleasure.The aesthetic value of Weibo path could be separated into fragmented aesthetic value, social aesthetic pleasure value, group identity value and the value of the intersubjective relationship.In the following chapter four, this study examines the characteristics and acceptance value of visual media path.As the influence of the visual media path has been widely spread, film and television and text interact with each other, resulting in the film of effects on literature and television and literature on screen. Additionally, the visual media path pays more attention to display of ritualized landscape. A large amount of dynamic visual stimulation bring the visual and spiritual emptiness, lower creative freedom, more ideological attributes and the proliferation and regression of metaphor.The acceptance value can be considered as the sensorial entertainment value, the clustered and social value, the public space value, the popular culture and the social stage value, the sense of time and the space of the aesthetic value, etc..The fifth chapter analyzes the characteristics and the acceptance value of audio media in the context of new media.The audio path is mainly from audio books website and its APP, mobile stations APP and so on. The majority of audiences are male with high readers’ loyalty. In the aspect of content features, audio media path is a brand-new communication channel for classic literatures and multi-modal fertile soil for poetry and prose. The content are always saturated with the greatest degree of loneliness, carrying the atmosphere of horror in music with strong musicality and concomitant. However, there are many extreme worst conditions of copyright confusion and serious piracy existing in audio media path. Moreover, it also has double-edged sword effect of dialect of the storyteller.The acceptance value contains company value, spiritual comfort value, scene creation value etc., which can make audience to achieve a belongingness aesthetic pleasure.The sixth chapter concentrates on cross-path originated from the formation of each path and multi-dimensional path forms that produce discrete and internal burst of literature acceptance value.On the whole, individuals can realize personal transcendent experience and fantasy of survival of the real life by way of accepting multi-dimensional path. By timelessness interaction of mobile text path, audiences are prone to complete virtual scenes based on literature construction and “private scene” so as to accomplish the individual subjective existence. Visual media can form collective activities and memory to be public topics and cultural background by watching form. To audience, audio media path is a controllable “valve of crowd”, which becomes transitional space for conflict between subjectivity and otherness of persons living in the modern cities.As mass literature crushes elegant literature, emotional value is the primary value that needs to be complied rather than aesthetic value. The contemporary people’s expression crisis causes the readers worship literary works crazily that are able to express their inner desire and emotion. The imaginative literature works are rewarded and respected. Imagination and storytelling are the primary value of novel, which leads to the decline of the realistic literature.