Study On The Guiding Of Social Trends Of Thought In The View Of Process Theory

Social trends of thought is one kind of process of social consciousness, reflecting some realistic interests of a certain class, stratum or group during a certain period of time. It is a complex of ideological theory and social psychology, to a certain extent, reflecting the status of ideology. It is beneficial for the social consensus and social development to guide social trends of thought with the dominant ideology, which can dispel the impact of kinds of social trends of thought.Determined by the law of occurrence and development of its own, as a kind of process of social consciousness, social trends of thought will gen-erally experience a process of budding, molding, affecting and fluctuating. Corresponding with the four phases, the guiding of social trends of thought will embody a systematic process of four stages. In the process of occurre nce and development of social trends of thought, many factors are integrate d, working together in the whole process and in each stage respectively. Int ellectuals’ academic thoughts in the stage of budding, the information diffus ion of interpersonal communication and mass media in the stage of moldin g, the innovation and criticism of Marxism, the obtaining and maintaining of peoples’ realistic benefits, are the most main factors. Taking the guiding of social trends of thought as a process, it needs to investigate several fac tors that influence the whole process of social trends of thought, and also needs to grasp the main factors that play a role in every stage.In the stage of embryonic, mainly aiming at the intellectuals who play the important role in the process of social trends of thought, it is necessary to strengthen the education of their guidance and treat them differently, leading them to make the dominant ideology as the criterion and to give full play to their positive role. In the stage of molding, in the guidance Marxism about concept of news, propaganda and public opinion, it needs to firmly grasp the leadership, management and control of voice of propaganda and ideology, along with promoting the innovation of ideas and methods of propaganda and ideology, to consolidate the dominant position of propaganda and ideology. In the stage of affecting, mainly in the premise of grasping the form and essence of social trends of thought, pointing at the exchanges between different social trends of thought, as well as their effects and digestion on the dominant ideology, it is very important to advance the theory’s innovation of Marxism, to resist the erosion of the wrong social trends of thought, and to effectively guiding the diverse social trends of thought. In the stage of fluctuating, mainly aiming at the possible directions of fluctuating, it needs to respond to and solve major theoretical and practical problems actively, do a good job in the work of people’s livelihood, and ensure the obtaining and maintaining of people’s realistic interests, so as to let people feel that the dominant ideology has more persuasion, attraction not only in theory but also in practice, and to enhance their consciousness of the dominant ideology, consciously to resist diverse social trends of thought, especially the influence of the wrong.