The Discourse Practice Of Chinese Football

News reports, comments and discourses of mass media on Chinese football have triggered continuous heated discussions of the general public on and beyond football, which has formed up a public discourse experimental space within the scope of the entire society on Chinese football, presented an unsettled scene for the discourse practice of Chinese football, and provided a perspective and an analyzing case for the discussion of growth and development of publicity in Chinese society. This study has been based on the theoretical perspective of publicity, and focused on the literatures corresponding to the discourse of Chinses football. It has generalized the realistic features of discourse practice of Chinese football from three major aspects, namely, space for public discourse, discourse communication, and consensus-reaching, interpreted the social cause and respective dynamic mechanism behind the discourse practice, and finally discussed the development situation and condition of publicity within the scope of the existing Chinese society. Major academic discoveries and basic viewpoints have been shown as follows:The discourse practice of Chinese football has promoted the growth and development of publicity in the spatial dimension, and built up the public space for the discourse on Chinese football:(1)The public space for the discourse on Chinese football is open to all walks of the society. Any subject is capable of accessing the discourse space without any obstacles;(2)Furthermore, within the public space for the discourse, status and relationship on the discourse power among different subjects gradually tend to be equivalent. Although there exists imbalances, the equality can be restored by resorting to the law;(3)The public space for the discourse on Chinese football has presented a progressive openness and transparency. Although it confronts with certain resistance when gradually making a breakthrough in the forbidden area of discourse, still, the original forbidden area of discourse will be gradually accessed;(4)During the dynamic discourse practice on Chinese football, the topic on Chinese football has been gradually abstracted and sublimated into the topic of social and public affairs. The public discourse space for Chinese football has embodied the characteristics of surpassing the narrow scope of competitive sports and relating to the public interests of the entire society.However, publicity is not an inborn necessary property of any spacial mechanism, but is subject to the discipline and training by power and economy during specific practice process. Provided that discourse communication among subjects on Chinese football in public discourse space is limited to the discipline and training by power and economy in the realistic society, the practice of publicity is deficient in exemplary force:(1) Different subjects produce, broadcast and understand discourses in accordance with respective language regulatory mechanism. Different subjects have various levels of understandability on the Chinese football discourse, which has created prerequisite barriers for reasonable discourse communication and negotiation among subjects;(2) Not all the discourses on Chinese football represent objective and real characteristics of effectiveness, which is not conductive for presenting the objective and real appearance of Chinese football to the general public, and will surely lay impacts on the recognition of Chinese football;(3)During the discourse communication on Chinese football by subjects of different social walks, the inconsistency with the subjective and sincere discourse characteristics of effectiveness has led to the trust crisis and even conflicts among subjects;(4)Certain discourses on Chinese football have usurped the social code of ethics, and are not consistent with the legitimate effectiveness characteristics of ethics. They are going against the Chinese code of ethics and moral principles. Although the effectiveness characteristics of ideal discourses cannot be individually accomplished in the realistic social life, by testing the effectiveness of the discourse, we are capable of identifying the existing problems and determining the troubleshooting methods on discourse communication in the realistic society, and demonstrating certain realistic rationality and existence significance from the view of fostering publicity.“Consensus” is not necessarily corresponding to “identity” on opinions and viewpoints:(1)During the discourse communication on Chinese football, subjects are capable of carrying out conversations on one social and public affair that has been commonly concerned. Consensus has been made on the selection of topics for discussion. No doubt that it has manifested the public spirits and it can be viewed as an encouraging manifestation of the growth and development of publicity in society;(2)However, attitudes and viewpoints expressed by subjects have more emphasis on the interest demands of individuals instead of the pursuit for the practice of “seeking common ground while reserving differences” related to public interests and expression of public spirits. It will lay negative impacts on eliminating contradictions and differences as well as the reasonable negotiation and resolution of public affairs;(3)The decision on Chinese football affairs are not subject to the viewpoints, opinions and consensus reached among subjects through discourse communication. It is implemented by force by the public authority from the top to the bottom. By overviewing the consensus status on Chinese football discourses reached among subjects, we can feel the deficiency of public spirits in the existing society and its influence on the growth and development of publicity.The formation, construction and benign development of public discourse space on Chinese football has provided possible space with exploratory significance for the emergence of public discourses and spirits, and finally the growth and development of publicity in society. This study has also demonstrated the public sphere spacial mechanism established by Jurgen Habermas on the basis of the western social reality. It also has the same significance for analyzing the Chinese society, which provides reference and inspiration for the formation and development of other public discourse spaces.