| Chinese government put emphasis on a scientific development of economy, and focuses on the transformation of economic developing mode. Despite the rapid development of tourism industry, its environmental influence and developing style need to be considered. Presently, tourism belongs to a high carbon emission industry. Based on the current characteristics of touristic activities and the increasing speed of tourism demands, the World Tourism Organization hold a negative view that the global carbon emission of tourism industry in2035will be far greater than the worst estimation of IPCC, even with the consideration of energy saving and efficiency increases. In other words, tourism industry can benefit the national economy with the present developing mode, yet it will exert a negative effect to the green development rather than make a contribution to it.The carbon emission of tourism industry can be traced back to the production and consumption chains of food, shelter, vehicle, playing, shopping and entertaining. Tourists make carbon missions while they are consuming touristic products. Meanwhile, their preference will affect the touristic supply through demand-and-supply transmission mechanism, which actually determines the carbon emission during the production process of touristic service. Hence, tourists play a critical role in the touristic carbon emission reduction, and the influencing factors and functional mechanism of tourists’low carbon behaviors are of great necessity to reduce the carbon emission in tourism industry.With the affecting factors and functional mechanism of low carbon touristic activities as research subject.A new theoretical mode based on Theory of Planned Behavior and Value-Belief-Norm Theory on the affecting elements of touristic low carbon living behaviors is constructed and validated. On the basis affecting factors of low carbon living behaviors and analyses the functional mechanism of low carbon touristic behaviors. This paper aims to provide the research framework for the low carbon touristic behaviors and put forward some enlightenment for the carbon reduction policy-making and the low carbon touristic products development. The following are the contents in detail:The frist part is chapter Ⅲ.This part is the classification of low carbon touristic living behaviors. First, the connotation of tourists low carbon living behaviors are analyzed from the literature through content analysis and then classified. Next, based on quantitative research, combining the connotation and classification of tourists’ low carbon living behaviors.The second part is the fourth chapter, the fifth chapter and the sixth chapter. This part studies the affecting elements of low carbon touristic behaviors. First, with the TPB(Theory of Planned Behavior) mode and VBN(Value-Belief-Norm Theory)as the theoretical framework, on the basis of literature review, this chapter constructs a new theoretical mode to analyze the affecting elements of low carbon touristic living behavior. This theoretical mode is validated and modified with the help of questionnaire data and structural equation model to obtain the main influencing factors of low carbon touristic behavior and their functional style.The third part is the seventh chapter. This part studies the comprehensive functional mechanism of affecting elements of low carbon touristic behaviors based on "S-O-R" Model. On the clarification of the main influencing factors of low carbon touristic behaviors, this chapter analyses the normal functional mechanism of various influencing factors and discusses the functional mechanism of influencing factors on low carbon touristic behaviors in stimulus stage,organism stage and response stage by combining the characteristics of touristic activities.Part IV is the eighth chapter. This part discusses the specific strategies of promoting low carbon touristic activities.Puting forward specific measures from four perspectives to promote the the tourists implementation of low-carbon touristic living behaviors:improving low-carbon tourism facilities (to optimizing the situational factors), culturing habit of low-carbon daily living behavior (to establishing the the cognitive basis), activing in improving low-carbon tourists education (to improving perceived the behavioral control capability), giving full playthe role of opinion leaders (to establishing the subjective norm).This main innovations are:First, it proposes the dimensions of low carbon touristic living behaviors; Second, constructing and empirical studing on "The model of factors which affecting low carbon touristic living behaviors "; Third, analysing the comprehensive functional mechanism of affecting elements of low carbon touristic behaviors based on "S-O-R" Model... |
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