| China commercial real estate industry development is relatively lagging, reviewsthe development of more than20years and the status,we can reveal the path ofChinese commercial real estate development, and also can discover the Chinesecommercial real estate industry potentially opportunities.Commercial real estate the surface of the back of prosperity is planning disorder,ecological destruction, and business chaos, which makes more and more economistsare full of worries for the future.Unbalanced development of commercial real estate market is the normal stage.Study on the theory of commercial real estate market in China has a practicalsignificance. Commercial real estate market participants have certain independence,both are interdependent and influence each other. Every party in the market have theirown interests, and their interests is depends on the commitment and select relatedparties. There is no doubt that the balance of the game theory is suitable for thecommercial real estate market analysis. It can provide support and assistance tosystem design and selection.Commercial real estate development can lead to a city or a region’s economicdevelopment; it is the important driving force in the process of urbanization.Commercial real estate investment is huge, the influence is widespread. Thecommercial development in a city directly affects the level of economic developmentof the city.Commercial real estate market, stakeholders generally refers to participate in thecommercial real estate market and the impact of each group, and they are importantcomponents of the real estate market. Summarized, mainly including government(central and local governments), commercial real estate developers, retailers, threemain bodies.This fourth chapter is mainly about developer behavior and the functions of thegovernment. Focus on regulatory issues. In commercial real estate market, thegovernment on the one hand, the role of land provider, as well as market regulatorsand referees (performed by different government departments). On the other hand therelevant government departments need to fulfill the supervision of the commercial real estate developers, especially in the process of land acquisition, development andmanagement behavior is legal, compliance. Behavior main body under thegovernment in the regulatory system is also interest subjects. In order to explore theroot cause of the commercial real estate market imbalances in the developmentprocess, we should consider the interests of the behavior subject, and that their choiceis the result of the interest game.In the fifth chapter the developer is as the most important main body of themarket, the game between the developers and developers. The most prominentproblem is that in the face of market interests, real estate enterprises face a dilemma,price competition or conspiracy. Commercial real estate market competition intensityis negatively related to the enterprise’s profit ability, therefore, companies have astrong incentive through conspiring to weaken the competition, in order to getmaximum profit. However, the real estate market unique market structure makecollusion between real estate enterprises is not only possible, but also considerablestability.This paper focuses on chapter6is in the process of developers and retailerschoose each other. How to establish trust each other? It is a real problem in the market.How to reduce transaction costs in the trading cooperation process? This sectionintroduces the reputation model in game theory to carry on the detailed analysis.Market behavior is most businesses and individuals a repeated process of dynamicinteraction, the commercial property market in particular. In this market, theenterprise behavior, as we know, the essence of reputation lies in can make the personobtain long-term benefits.In the chapter7, there is a case study, this chapter combined with the city ofChangchun real estate market and ZD group’s success.Game theory is the core of equilibrium analysis. From commercial real estatemarket supply and demand and price formation process, this market is very typicalgame competitive business activities. Commercial real estate market development isto satisfy the space requirements of urban activities and land development process, theprocess, with different interests and objectives of the government, developers,retailers, as one of the most important main body, their mutual interest distributiondirectly affects the relationship between the balanced development of the market.The balanced development of the commercial property market is sustainable development. The sustainable development of commercial real estate, is not onlybeneficial to the national supervision of commercial real estate enterprise’smanagement behavior, may also be able to establish self-discipline mechanism andcompetition mechanism of the development of real estate enterprises to provideeffective help, so as to promote the healthy development of real estate industry, therational allocation of national resources, guarantee the interests of the retailer, to assistthe relevant government departments to make decisions and to ensure that the marketcycle is of great importance. |
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