Research On Economic Aesthetics

Since the1960s, the economy has a major change that the cultural value and the aesthetic value of the goods gradually takes over the use value and exchange value of the goods to become the dominant value. People’s consumption is not to buy the necessities of life, but to buy culture and arts, to buy the enjoyment of the spirit, to buy the aesthetic experience. Aesthetics trend of everyday life essence produce a perceptual experience of pleasure through the consumption of goods. As a result, domestic and foreign scholars concerned about the economic aesthetics, however, the study is one-sidedness and not systemic characteristics. This paper attempts to determine the economic aesthetic meaning, and build the disciplinary framework of economic aesthetics, to address the economic aesthetics possible and how to be possible.Firstly, to comb scholars study to determine the meaning of economic aesthetic.About the beauty of economics, Paul Samuelson, Hahn, Arrow, Debreu, Krugman affirmed the existence of economic aesthetic, and the beauty of mathematics and physics is similar to the role of aesthetics in the study of economics. Krugman, Arrow agreed that the beauty in the study of economics act as dynamic action. Experience economy and aesthetic economy rose economic aesthetics from human consciousness to the demand to the height of the culture.About the definition of economic aesthetics, Fan Zhengmei started from the Marxist concept of practice to clarify the purpose of the study of the economic aesthetics and the guiding role of aesthetics in the economy reflected in the interpretation of the law of production activities, so his economic aesthetics theory is only in economic activity; the study of Cheng Enfu in economic aesthetics is from Marx’s economic aesthetics thoughts, and specialiy emphasis on relation between economics and good value that break through the study limitations of foreign economic aesthetic which emphasis on the of mathematics in economics.In view of previous studies, the paper argues that economic aesthetics concept has broad and narrow sense. Broadly speaking, economic aesthetics is the study of economic activity (production, consumption, exchange, distribution) and the discipline of economic thought in the beauty. In a narrow sense, economic aesthetics refers only to the subjects in the study of economic thoughts such as the beauty of economic theory in the form, structure, language, methods, especially the ultimate concern in the nature of the economics about the status of human being, so economic aesthetics include the economics beauty of tools and value.Secondly, the analysis of the economics basis and the aesthetic foundation of the economic aestheticsThis part starts from the problem of value. The formal expression in philosophy about that science is value-free is from Hume. That the origin debate on the value is generally believed beginning with Weber, Toennies, Sombart and Shi Mule, Philip Rostropovich who debate the problem of the relationship clash between fact and value, science and politics. Ultimately, through intense criticism of humanism and romanticism and reflection of the science itself, science itself began to hold the value and show re confluence of trends of scientism and humanism.In the history of aesthetics, the view of Dewey, Shusterman about the problem of value is in criticism of the principle of aesthetics no interest. At the same time, Dewey and Shusterman’s footsteps in the aesthetics of humanism, and systematically deny the principle of aesthetics no interest which Kant established.That is the importance prevalence theoretical support of pragmatic aesthetics and aesthetics trend of everyday life, and thus also become an important foundation of economic aesthetics.In economics, value judgments or not is the dividing line between empirical economics and normative economics. Empirical analysis is the pursuit of true scientific method, advocate of rationalism; normative analysis is to seek the humanistic approach about good and beauty, advocate of irrationalism. Marx believed that science is humanism study, economics is humanism study. Samuelson believes that economics is a science including the accuracy of the scientific and humanistic aspects of poetic economy. Therefore, economics is both a scientific character and the subject of the humanistic qualities.Thirdly, to discuss the specific content of the economic aestheticsEconomic aesthetics is the subject of economic activities and economic thoughts in the beauty. The beauty of economic activities performed the beauty of production, of consumption, of allocation, exchange, and refers to unitying the regularity and purpose of the person’s activities in the production, consumption, distribution, exchange activities under the guidance of the aesthetic concept.The beauty of economic thoughts mainly study the beauty of economic theory in the form, structure, language, methods, especially the ultimate concern in the nature of the economics about the status of human being,so economic aesthetics include the economics beauty of tools and value. The beauty of tools belong to the scientific beauty scope, and specific performance for the beauty of simple, symmetry, harmony; the beauty of value is concrete manifestation about the beauty of freedom and harmony.Finally, look to the future development of the economic aestheticsThe economics regard as the subject helping world and people happy, the study of economics should never be confined to areas and perspectives of economic activity, should concern about the humanities and social sciences subject which has close relationship with the economics, and use the latest achievements in these subjects, constantly updated vision of economics, so make the economics become the subject system that contains the true, good and beauty.In the synthesis of the economics, we should always follow the combination of the beauty of tools and the beauty of in economics. As an example, the new institutional economics, ecological economics, Amartya Sen economics, behavioral economics, experimental economics illustrate this unity. The same time, in connection with the advantages and disadvantages of the example, how to unify the beauty of the tools and the beauty of value in the economics, the answer include:the unity of the empirical economics and normative economics, quantitative and qualitative, self-interest and altruism.The paper try to analysis through NHDI, ecological and cultural index system.