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Yajie Car Decorative Beauty Club Business Plan

Posted on:2013-01-18Degree:MasterType:Thesis
Country:ChinaCandidate:J YangFull Text:PDF
GTID:2249330371987575Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With China’s rapid economic development, the automotive industry is constantly evolving. Tell the growth of social car ownership. Car beauty service industry in China is entering the era in the sun. With the development of China’s automotive beauty shops, car decorative beauty services connotation is also expanding. In general, automotive beauty decorative requirements for the maintenance condition of the car parts required for different materials and different parts of the different nature of professional care products and decorative products, by the operator in accordance with the operating process for automotive rapid care and decoration to beautify the car, raise the grade of the purpose of people and vehicles.The Liujiaxia town automobile beauty all stores using the manual workshops, service items is limited to cleaning the appearance of the family car, and use non-professional cleaning agent (such as household or industrial detergents), and poorly equipped, low levels of technology. The operating efficiency of such practices is very low and easy to scratch the paint, the beauty would sometimes put the car into a car disfigurement. With the change of the the Liujiaxia town sustained rapid economic development and people’s consumption concept, when people have a car, no doubt will be caring, the car’s usual care and cleaning, as well as regular beauty, is bound to become a daily consumption of the content of private car owners. A full range of high quality car decorative beauty services industry is a huge potential market.This paper analyzes the for the Liujiaxia regional automotive service industry, the level of generally low, and pointed out that the for Liujiaxia region to carry out the feasibility of high-end car beauty services in-depth analysis. The elegant car decorative beauty club competition in the market analysis and marketing strategy as well as financial and human resource management control method by the empirical analysis. On this basis, develop a business plan.Development of this business plan, not only the significance of entrepreneurship and development of the elegant company, and hope to provide a template for the development of small and medium-sized automobile beauty operations.
Keywords/Search Tags:Automotive beauty, Venture, Feasibility, Template
PDF Full Text Request
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