Comparative Study On Chinese And American Sport Tourism

By studying of the Chinese and American sport tourism to promote sport tourism development in China, started from the basic realities of the sports tourism research in both countries. With dissecting the differences of the research and development in the two countries and their subjective reasons, given contemplated the future development direction of the lacking dimensions of sport tourism. The main conclusions are as follows:1, There are differences between Chinese and the American sport tourism knowledge. China focus on sport tourism object dimensions, and the America focused on understanding from the main body of the sport tourism dimension. The reason for this difference is China sport tourism looks himself as a "stand" position, but the American sport tourism knower himself as" self "position.2, China and the America choose a different form of sport tourism. Form of sport tourism in China choose to focus on something useful, the best use of the tools of rational thought; subjective feelings of the extent of the American form of sports tourism focus on customer select a nostalgic experience model, the value of the destination image cognitive model more rational some of the alternatives.3, China and the United America sport tourism content selection difference. Sport tourism content selection tends to use information asymmetry to deceive customers, or the scarcity of resources; American sport tourism content selection more main attention to the destination image, with the purpose of sport tourism land of the impact of the "free-rider" behavior.4, There is difference on sport tourism research and practical development orientation of China and the America. Chinese sport tourism development focus on resource supply-oriented, tend to the level of "objects" the "weights light" phenomenon is serious; sports tourism development orientation focused to sports tourists demand-oriented, people-oriented, performance satisfaction but light objects.5, For the differences in the American sport tourism research and practice development, and development of sport tourism, proposed researchers should seize the specialty, pay attention to the comparative study, led the development of sport tourism through research; researchers should enhance self-discipline, to achieve the stance transition from object to the main participants; government should strengthen public service responsibility to learn sports tourism, and change management functions, improve the system of supply, such as the future direction of development and improvement measures.