The Ethical Review On Contemporary China Publishing Problems

The publishing is a kind of social activity, which aims at information dissemination by a large number of copy and sales after the works are edited. The spread of information industry is the publishing industry. Since the new century, with the deployment and deepening of publication system reform in our country, the publishing industry in our country has obtained the unprecedented brilliant achievements, but a large number of problems appeared, such as the lack of morality and values in the process of social transformation, the negative effect of market economy, the lack of media control mechanism brought by the transformation of the digital technologyand so on, which deeply restricted healthy, orderly and rapid development of the publishing industry in our country, and seriously affected our country’s firm steps forward to press power.To cope with the things and phenomenon which never seen in the development of the publishing industry, just by administrative means and legal system is not enough, because instututions always lag behind development,at the same time, any institutions hsa its own loophole and blind area. More importantly, publication administration and legal system belongs to the mandatory social norms, most of their rules are behavior of bottom line, can effectively combat and contain serious damage in the illegal behavior indeed, but they cannot forced publishers to undertake the social responsibility of cultural heritage, producting culture high-quality goods for social, in other words, the administrative and legal system can only supervise publishers to adhere to the bottom lines, but can’t require the publishers have lofty value pursuit. Perfect publishing ethics system play import role in escorting the publishing industry to health and orderly development, and promoting our country to srep forward to the publishing world powers.Therefore, build publishing ethics is very important and very urgent.Based on the fact that lack of ethics if publishing industry in our country, and the conciousness of necessity and urgency that building publishing ethics, this paper used the method of integrating the ethics, publishing science, journalism and communication, management, culturology to discuss the above problem deeply and systematically. Through clarifying the origin, rheological, connotation and relationship of the ethical, moral, publishing and other related concepts, we think the publishing ethics is the ethical and moral phenomenon in publishing activities on the one hand, on the other hand is publishing activities oriented ethics system, including "good" and "fair" value of the criterion and the code of conduct to measure the publishing activities.Publishing ethics has the characteristics of social historic, heteronomy and self-discipline, and the functions of publishing direction, optimizing the environment of publishing, regulating the behavior of publishing, etc. Contemporary China publishing appered a series of negative phenomenon like aggravating ofutilitarian and practical tendency, contradiction of publishing "duality" and "two benefits", and professionals’moral deficiency, which restricted the our country’s pace to the publishing power, influenced the construction of spiritual civilization, the quality of people’s spiritual life, development and expansion of the national spirit and Chinese traditional virtue. The main reasons were the impact of benefits of the market economy, lack of publishing ethical spirit, the publishing ethics legal system construction was laged behind and weakness of publishing ethical education. Therefore, the solutions of the publishing is necessary to construct:first, the publisher’s character standard and moral construction should be strengthened. Second, we should properly coordinate the ethical relationships of the publication of the stakeholders. Third, the ethical internal supervision of enhancing editor will and moral self-discipline, shaping personality, balancing the freedom of the press and the right ethical supervision must be strengthened. Finally, the external supervision of the publishing ethical system construction and publishing ethical education should be strengthened and so on.Looking to the future, China publishing front has very important strategic significance in the intense cultural competition in the21st century, we must treat publishing ethics from the view of development, make publishing ethical principles enrich and change with the development of the publishing industry. We will continue to strengthen publishing ethic education and strengthen the construction of publishing professional ethics, and continue to complete the incentive mechanism and the punishment mechanism to strengthen the construction of publishing ethics furtherly. Only in this way, we can provide intellectual support for the common spiritual home of the Chinese nation, and contribut spiritual sthengthen for the great rejuvenation of China.