The Sduty Of The News Propaganda Of The Communist Party Of China In Chin-cha-chi Border Area

News Propaganda is one of the important forms of communication. It works with boththe aid of news media of the day and necessary conditions among which military environment,political environment, economic environment and educational environment have direct effectson the Propaganda campaign. Ever since its establishment, the Chin-Cha-Chi military districthad promoted news Propaganda by actively improving political environment, economy,education and military power. Specifically, the district set up a lateral and vertical network inwhich newspapers, broadcasting stations and news agencies worked along with and supportedeach other. In that Propaganda network, newspapers were the reporters, organizers andmovers for fights against enemies and the building of the military district. They were also thelinks between guidelines and policies of the Party and local people. Broadcasting stations andnews agencies also played an indispensible part in publicizing, organizing, mobilizing andencouraging people of the district.The subjects of news Propaganda of the Communist Party of China(CPC) in theChin-Cha-Chi military district were mainly about the revolutionary struggle and building themilitary district. The Propaganda covered the policies of the CPC for the War of Resistanceagainst Japanese Aggression, like the guideline of total resistance, the tactic of protracted warand refutation of the theory of national subjugation. It also made efforts in spreading theinfluence of the district, winning the support of the public, further strengthening the regime ofthe district and calling for international help. The focus of Propaganda varied at differenthistorical periods. During the War of Resistance, for example, the Propaganda of the CPCprimarily centered on the guidelines on the resistance against the Japanese and saving thenation. According to this guideline, the Propaganda work of the CPC took resistance againstthe Japanese and saving the nation as first priority, either to the common public, to themiddle-of-the-roaders, or to the Kuomintang. This guideline of Propaganda embodied theCPC’s principle of “all for the resistance against the Japanese, all serve the purpose ofresistance against the Japanese.” During the War of Liberation, the conflict between the Communist Party and the Kuomintang displaced national conflict between China and Japan.When the full-scale civil war broke out in June,1946, the conflict between the two parties gotworse. Under this circumstance, Propaganda work of the CPC began to serve the War ofLiberation, whose focus switched from resistance against the Japanese and saving the nationto the opposition to the civil war and the dictatorship, to the disclosure of the conspiracy ofKuomintang government led by Chiang Kai-shek. This shift of content and focus in differentsituations displayed the purposefulness of the CPC’s Propaganda work.In terms of strategies, the CPC’s news Propaganda of the Chin-Cha-Chi military districtwas characterized by noticeable wartime orientation. Specifically, the characteristics were:1.the clear-cut stance and active manner were taken by the CPC governments in Propaganda;2.full scale Propaganda was made in accordance with the facts;3. intensive Propaganda andtypical report were made to mobilize the masses. With these efforts, the CPC of theChin-Cha-Chi military district achieved noticeable success in Propaganda work. ThePropaganda spread ideas of the CPC, expanded the influence of the CPC and furtherconsolidated the regime of the military district. As the mouthpiece of revolution, thePropaganda effectively mobilized the masses to join the army and facilitated the smoothimplementation of the district’s policies. The CPC of the Chin-Cha-Chi military district madeconsiderable effects in news Propaganda, but there were not without problems. ThePropaganda work was often done mechanically under the requirements of the superior, not outof the publicists’ thorough understanding of and their active reaction to the events. Andsometimes, there was discrepancy between the Propaganda and the intention of the superior. Itshould be noted that all the problems were the results of “wading across the stream by feelingthe way” and should not undergo too much blame. After all, active measures and correctionswere made by the CPC when the problems were exposed. That is to say, the CPC’sPropaganda work could not be done smoothly without adjustment and flexibility from time totime. However, research in the process adjustment and flexibility was rare in the previousstudies.From a rational perspective, any research needs insight from the previous studies. This study is no exception. Compared with the former studies, this study is unique either inapproaches and methodology. To be specific, most previous studies took the one-dimension“policy-effect” research method when investigating Propaganda policies and their effects.Adopting an approach of “New Revolutionary History”, this study attempts to start with therelationship between the nation and the society and to depict how the CPC’s Propagandaproduced effects from a multi-dimensional angle. This study will particularly focus on theeffects of the CPC’s news Propaganda upon Japan, Kuomintang and the general public,reactions from all the sectors of the society and the accommodations that the CPC made in thePropaganda campaign, etc.Obviously, to illustrate such complicated process and multiple interactions, variousmethods are necessary. So, along with “New Revolutionary History” approach, this study willincorporate other theories like history, journalism and communication, politics, sociology,psychology. Research methods used include document analysis, comparative analysis andinductive analysis. The material will mainly cover the documents, newspapers andpublications of that time. Starting from the basic historical facts, the study will make anempirical study in an innovative way; make a multi-dimensional interpretation to the newsPropaganda of the Chin-Cha-Chi military district, shed new light on the understanding ofnews Propaganda in the days of revolutionary war, and on the practice of current newsPropaganda.