Research On The "De-bureaucratization" Of The Communist Party Of China Propaganda Work Under The New Media Environment

With the advent of the Internet era,the rapid dissemination of information and the wide spread of information have broken the time and space limitations of traditional information dissemination.This has also brought unprecedented unprecedented publicity and challenge to the Communist Party of China(hereinafter referred to as “the Party”).The problems that have arisen in past publicity work have also become increasingly apparent,and the propaganda of bureaucratization has led to the most prominent phenomena of poor propaganda,low efficiency,and severe lag.On August 19,2013,General Secretary Xi Jinping pointed out at the national publicity and ideological work conference that it is necessary for the party's propaganda and ideological work to constantly innovate and progress.In order to better adapt to changes in the development of the times and to promote the smooth development of the party's propaganda work,this study uses the literature research method and the comparative research method,and uses the innovative approach of “ancient for the present,watching history” to learn from the successful experience of party propaganda in history.At the same time,this study is based on journalism,using the combination of "De-bureaucracy" theory in management and SWOT analysis to analyze and study our party's current propaganda work.Through the research of this thesis,it is shown that in the new media environment,the party's propaganda work needs to continuously explore new methods,new ideas and new paths which are suitable for the characteristics of the current era,and provide a powerful force Protection for the Chinese dream of realizing the great rejuvenation of the Chinese nation and the prosperity of the country.The text of this paper is divided into five parts:The first part defines the relevant concepts of this article.We draws relevant experience and enlightenment from the historically reviews the general situation of the CPC's post-party propaganda work.Second,under the new media environment,this article carried out a comprehensive and objective analysis of the status quo to the problems of the party's propaganda work.The second part puts forward the “De-bureaucracy”approach to innovative promotional mechanisms.Using the SWOT analysis method of management,we analyzed and studied theadvantages,disadvantages,opportunities,and challenges of our party's “De-bureaucracy”propaganda work.The third part combines the dissertation of General Secretary Xi Jinping's news opinion,under the new media environment.The party's propaganda work "De-bureaucracy" s necessity of innovation,following the principles and requirements,and specific innovation content.In the fourth part,the case analysis of the three new media cases in which the People's Daily and Xinhua News Agency could best reflect the “De-bureaucracy” propaganda of the party were analyzed and studied.The fifth section specifically puts forward the path of the party's “De-bureaucracy”propaganda.