Path Of Marketing Of The Chinese Policy Banks

The market-oriented phenomenon of China’s policy Banks has been increasing since1994.0n one hand, China’s policy Banks have market-oriented phenomenon, such as the market operation, policy business engaged in commercial business, commercial transformation. On the other hand, it is also reflected in the process of reform and development on China’s policy Banks. In2007the national financial work conference, it has been determined the direction of the CDB commercialized transformation and pointed out the policy Banks reform train of thought of "one line and a slip". Then in2012national financial work conference, it has been further defined the direction of reform established. Under the background of Policy Banks’ marketization in China, there still exists many problems in related theory and practice, Therefore, we put forward the study of Chinas policy banks marketization’s path.Ideas and Methods. First of all, to absorb the financial functional view, developmental financial theory and financial sustainable development research and make reasonable use; Secondly, on the basis of comb,theoretical research results of the policy Banks of marketization, it is put forward market systemic connotation of the policy Banks; Thirdly, the research paradigm is determined and given priority to with view of financial function.Due to the traditional view of financial institutions analysis paradigm has more limitations, we put forward the connotation of policy bank marketization and its path based on the view of financial function; Fourthly, the research method of progressive type. From the analysis on the condition of marketization on both China policy banks and foreign policy banks, and then, decomposition of policy banks marketization path includes the basic path, the actual path and the future path, which is studied respectively.Contents and focus. Chapter1is introduction, including the research background and significance, literature review and technical routes. The second studies the theoretical basis, Including connotation and theory reference of policy banks marketization. Chapter3and chapter4respectively are empirical study and comparative study. Based on the concept of financial institutions and from the two aspects:Financing and investment, we can study the policy Banks market situation and the existing problem. On the basis of study of financial institutions, with the aid of financial function view and financial sustainable development theory, Chapter5summed up the policy banks marketization’s " basic function" theory. The sixth chapter P-N junction model is constructed to explain the meanings of "five function" theory and policy banks marketization’s basic path. On chapter7:on the basic path of the policy banks of marketization, the comprehensive development financial characteristics is refined out and Its China-style incentive mechanism of its formation is revealsed. In Chapter eight,from the view of function,is about the future path of China policy banks marketization during the new period. The ninth chapter is on summary and research prospect. The main conclusion:(1) the policy bank marketing function include traditional policy function, policy business function, double habitat function, commercial development function and general business function.(2)The evolution process of the basic function of policy bank marketization is to form its basic path.(3)China’s policy banks marketization has not only the basic characteristics of itself, but also has the total characteristics of "comprehensive development finance", and its formation is on certain mechanism.(4) Policy Banks marketization in china showed a characteristics of comprehensive developmental finance and the formation of internal mechanism;(5) the path of the marketization of China’s policy Banks should not only follow the "one line of a policy" reform and development train of thought, and designed according to the requirements of financial sustainable development.