Since The Reform And Opening Up China Consumer Culture Change Research

European and American developed countries already completed industrialization, entered the consumer society. In reform, opening up and socialist market economy under the dual policy impetus, our country has made a series of remarkable achievements, especially in the field of economy, progress is remarkable. People income level rise rapidly to increase the consumption level has laid a good foundation. Along with the development of globalization, the mainstream culture of consumer society, consumerism culture through advertising, consumer goods and multinational consortium carrier made landfall in China, on the part of the residents of the more developed areas and high income groups influence is profound, and has gradually to the less developed areas and low-income groups in the trend of the spread. Under the influence of consumerism culture, our country is in the midst of a transition from production society to consumer society, how to avoid the consumption alienation, alienation of people and resources and environment crisis, establish the new consumer culture system of socialism with Chinese characteristics has become a major issue.This article is divided into nine chapters including introduction, including the introduction introduced the research significance, domestic and foreign research present situation, and this paper, the research method and train of thought and innovation.The second, three, four chapters are the theoretical basis of this paper. Among them, in the second chapter of consumer culture and related concepts defined. In reference to domestic and foreign scholars on the definition of consumption, culture, society, etc. Achievements in put forward its own views. Especially on the connotation and characteristics of consumer culture, the emergence of consumer society and its historical logic and the characteristics and consumption culture in the aspects of economy, culture and science and technology transformation mechanism is the key to do a thorough analysis. Points out that the consumer culture is consumption culture is the human life in the deep, internal procedures and orientation, is internalized in the consumption activities of people and history to condense into way of consumption. Based on this, the more representative culture of conspicuous consumption alienation theory, consumer culture theory, aesthetic theory of consumer culture, and the theory of symbolic consumption culture, to waste, since the pre-qin allegations against waste of cultural development of China’s consumption is presented.The connotation of the third chapter in the consumer, consumer attributes, consumption status in social reproduction, consumption demand status in the social system, social system and consumption, supply and demand and consumption, production, and consumption, accumulation and consumption, the nature and consumption, consumption theory of marxism cultural theory made a more comprehensive research.Chapter iv the need for closely associated with consumer culture, consumption need and consumption and the relationship between consumer culture made a deeper analysis. Discussed the connotation as well as the need of connotation and characteristics of consumer demand, draw lessons from the marcuse’s theory of consumer culture, the need is divided into real and false needs, think that people just don’t be fooled by false needs, aware of their real need to promote the all-round development of their own. On this basis put forward its own viewpoint, namely the problem of the relationship between the consumption culture and consumer needs, consumption culture comes from people’s practice, and the continuous development of consumption culture has created a new consumer needs. Therefore, consumer culture in urban and rural consumption needs, material and spiritual needs, immediate and long-term needs, personal, and public consumption need, consumption quantity and quality will be different degrees of impact.Fifth chapter embarks from our country’s national conditions, the condition of the people of our country were discussed development present situation and characteristics of consumer culture. East China and part of the coastal areas of economic development level is higher, saving the consumption idea of the region’s residents influence more and more small, along with the modern media on people’s consumption enthusiasm to incite, makes some of the more developed areas in China there is an obvious characteristics of consumer society. With this change, the consumerism culture gradually spread in our country, to our country’s political, economic, cultural, ecological, etc, with varying degrees of impact. Resulting in traditional, modern and postmodern consumption, consumption culture of nationality and internationalism coexist, regional difference and the unity of consumer culture coexist, and the consumption level of urban and rural differences and stratum development situation of coexistence. It is because of the influence of the consumerism culture and consumer society makes our country produced unprecedented transformation and change, so more hierarchical, diversification, personalization, aesthetics into the developing characteristic of Chinese consumer culture in the new period.Chapter vi with global vision, consumption idea, consumption habits and consumption of Chinese and western ways to do the contrast research. Current along with the deepening of globalization and the rapid progress of information technology, any country, region, nation, even one person’s consumption idea, consumption habits and consumption patterns can be spread quickly in a few days time, there will be a star as their consumption of mock objects have become common, therefore presents the obvious globalization trend of development of the consumer culture. In the trend of globalization, Chinese and western consumer culture is bound to have a collision, conflict, fusion. Although between Chinese and western consumption culture in the consumer values, consumer values and treat the traditional consumption has certain differences, however, we should realize that in the United States as a representative of western consumer culture on the influence of the residents in our country is gradually deepened, in some ways even beyond the impact of China’s consumer culture. Therefore, we must keep a clear head, to learn, to learn from western consumer culture good while maintaining the essence of China’s consumer culture.Seventh and eighth chapters in Beijing as a case, analyzes the Beijing economy since the reform and opening up and the development of consumer culture, and on this basis points out a series of problems of Beijing in the consumer domain and source. Beijing as the capital, is our country’s political, cultural and international exchange center, is one of the highest city in the economic development level, the consumption of residents living along with the development of the economy great changes have taken place. In the lives of residents’ consumption in Beijing for the first time vicissitude, the urban and rural residents income and consumption level greatly ascend, residents’ consumption structure improved significantly, and with television, refrigerators, washing machines and other electrical appliances into the family, and generates a new way of life. Residents’ consumption in Beijing the second change of life, the residents’ consumption level to a new level, the interests of the consumer appeared a certain degree of differentiation, consumption level between high and low income groups have gradually opening, the emergence of counterfeit goods make the autonomous rights and interests of consumers protection consciousness is strengthened. Third change in the lives of residents’ consumption in Beijing, the ascension of the integrity due to their income levels, in different period sparked a consumption boom, a burst housing consumption is on the rise; Automobile consumption explosive growth; Information, communications and other electronic digital rapid growth of consumer goods; Education consumption is rising; Leisure consumption is more and more attention. In today’s society, the strong expansion of consumer goods production, high and new technology with each passing day, promote the rapid development of the consumption culture in Beijing, however, people’s moral quality, knowledge ability and aesthetic level, after all, there are differences in the face of splendor, the rapid development of contemporary consumer culture, hard to avoid the superior and inferior quality, advanced and backward, useful and useless and confused, so caused the consumption culture in the development of public funds, conspicuous consumption, deformity,"four high" consumption, worship consumption, and some of the rural areas showed a trend of polarization insufficient consumption, consumption level and high income groups the contradiction in lower consumption and a series of problems. We must in such aspects as economy, politics, thought to find the sources of these problems, can fundamentally to solve. Therefore, construction conforms to China’s national conditions, the new type of consumption culture system is particularly important.Chapter nine discusses the construction of contemporary new consumer culture is to promote healthy and sustainable development of consumption culture in our country there is a way. Construction of socialism with Chinese characteristics new consumer culture system is an important content of construction of spiritual civilization in our country, is the inevitable requirement of large-scale cultural prosperity and development. First, to set up the correct consumption values, and guide to sustainable consumption, people gradually by predatory consumption from the consumption quantity to attach importance to quality, pay attention to material comforts to pay attention to the spiritual transformation. Second, regularity and purposiveness, human, human and the nature harmonious unification, social choice and individual choice and unified, unified the core idea of material consumption and spirit consumption. Third, we should hold good suitability, justice, utilitarian, aesthetic, subjectivity, etc. Basic principle to construct the new consumer culture system. Fourth, to strengthen the hard power of the consumer culture of socialism with Chinese characteristics, should develop the cultural industry; Positive training high-caliber cultural personnel; The culture market system; To speed up the integration of urban and rural consumption culture development; Building public cultural service system. Fifth, strengthen the consumer culture of socialism with Chinese characteristics of soft power, should establish a correct concept of consumption; Advocate low carbon consumption concept; Respect for the natural value; Rational treatment technology.