Study On Construction Of Agriculture Information Service System In Sichuan Province

With the rapid socio-economic development of the world, an era of knowledge economy emerged for human society. Information technology, which had turned into the most important element in competition, sweeps the world. And it becomes the third key element following the energy and materials. Transforming traditional agriculture and improving agriculture by making use of information technology, had gradually become an important way for the world to improve the comprehensive competitive strength of agriculture. Building an efficient, sustainable agricultural information service system has a very important practical significance on upgrading the agricultural information service level, promoting the rapid development of agricultural modernization and agricultural information. Sichuan is a major province of population and agriculture, but not a strong agricultural province. The information technology is urgently demand to play a role in the modernization of agriculture and rural economic development. In recent years, Agricultural information level had been promoted rapidly. However, the overall level of agricultural information still needs to be improved, the agricultural information service system is not perfect and the information transmission is not smooth, which is unable to meet the needs of agricultural and rural economic development, the problem of the "Last One Kilometer" of agricultural information service has not been entirely resolved. So it would be valuable to study on construction of Sichuan agricultural information service system.The paper studied on construction of Sichuan agricultural information service system by method of a combination of theoretical research and empirical research, qualitative analysis and quantitative research. Firstly, the paper made a literature review of status and research progress of domestic and international agricultural information service system development, made a clear concept of the agricultural information service system, analyzed theory about construction and development of the agricultural information service system. Secondly, the paper conducted a survey and analysis of the current situation and problems of Sichuan agricultural information, which based on three aspects of agricultural information transmission platform, information service organization system, the development of agricultural information resources. Third, Sichuan farmers’demand for agricultural information was found by questionnaire survey methods. Contingent valuation method (CVM) was used to analyze fanners’willingness to pay for agricultural information service, logistic regression model was applied to analyze factors affecting the willingness to pay for the agricultural information service. Fourth, on the basis of theoretical analysis and field survey, the target, principle, design ideas and construction programs of agricultural information service system was put forward in the paper, which according to current status and problems of Sichuan agricultural information transmission platform, as well as agricultural information organization service system and development and utilization of information resource. The investment operation mechanism of the agricultural information service system was also discussed under the guidance of public goods theory. Fifth, According to agricultural design ideas and construction programs that had been proposed, an empirical study on Sichuan "Agricultural Science and Technology110" information service system was conducted. Sixth, based on fore analysis, the paper*had finally been put forward suggestion and countermeasure that to accelerate agricultural information service system in Sichuan province.The main conclusions of the paper are as follows:(1) The survey of agricultural information serve system showed that some success obtained in Sichuan agricultural information transmission platform, as well as agricultural information organization service system and development and utilization of information resource. But it was lack of unified agricultural information coordination transmission platform. With lack of experts’support, plus single function and high cost of application for information transmission, the integration common sharing and interactivity of the exiting information transmission platform was weak. Agricultural information organization service system was confronted with government’s poor leading role, unreasonable management system, imperfect of supporting policies, excitation system and agricultural information serve mechanism, low quality of team, lack of information professionals. Development and utilization of agricultural information has problems such as dispersed information resources, lack of effective integration, low level of development and utilization, poor in information practicality, weak in guidance, lack of effective supply and so on. (2) Sichuan farmers have strong demand for agricultural information related with agricultural production, such as crop cultivation, control of pest and disease, breed of crop and livestock and poultry, management for soil fertilization, cultivation of livestock and poultry, practical new technologies, characteristical crop and cultivation information. The demand for agricultural information was different for inconsistent of household income level, education level and the production and operation scale. Farmer in Sichuan has strong demand for agricultural information. Farmers’age, education level, the agricultural production type engaged in, the production and operation scale, annual household income level, local communication and network conditions, institutions of agricultural infonnation services, agricultural information service quality are important factors that affect the willingness of farmers to pay for information services.(3) Based on theoretical analysis and field survey, general idea and basic programs of service system was put forward. General idea contain such content that integrate agricultural information and transmission technology setting up system transmission platform, building information serve organized system, being effective to advance and popularize agricultural information serve. That supporting system of agricultural information resource, transmission system of agricultural information and organized system of agricultural information serve constituted of-construction basic programs. Agricultural information resources supporting system is the foundation of the agricultural information service system; agriculture information transmission system is the channels and technical support services of agriculture information transmission; agricultural information service organization system is the organization guarantee of agricultural information service.(4) Analysis on the investment operation mechanism of the agricultural information service system indicated that, agricultural information Service has the basic characteristics of public goods, but different agricultural information service type has different non-exclusive and non-competitive quality and extent, and thus has the choice of different supply mechanisms. The investment operation mechanism of nonprofit agricultural information services and the commercial agriculture information service both have their own strengths and weaknesses, only when the two kinds of investment operation mechanism combined, and learn from each other, complement each other, can they provide the construction and operation of agricultural information service system with continuous financial support.(5) Empirical studies have shown that Sichuan "Agricultural Science and Technology110"information service system was supported by achieved the integration of agricultural information resources, and the integration of information transmission technology, information services organization system operational mechanism innovation, and improved the efficiency and effectiveness of agricultural information transmission services, opened up new way to solve the " Last One Kilometer " bottleneck of agricultural information services effectively. The diversified multi "win-win"investment mechanism, which is-established on the combination of public service-oriented government investment operation mechanism and commercial market operation mechanism,is government-ledand with multi-party participation of leading agricultural enterprises, agricultural enterprises, communications enterprises, agricultural producers, and is an effective mechanism for sustainable development of the agricultural information service system.(6) Based on above theoretical and practice research, this paper had proposed such countermeasures that gove.rnment need to play a leading role, and the construction of infrastructure of agricultural information and agricultural information coordination transmission platform, development and utilization of information resource have to be future strengthened, as well as to make information serve organized system perfect, to develop actively the agricultural information serve mechanism innovation.The main characteristic and innovation of the paper are as follows:(1) Innovation on research idea and methods. A combination of theoretical research and empirical research, qualitative analysis and quantitative research method had be made to study on Sichuan agricultural information service system construction and investment operation mechanism, which would to future rich agricultural information theory, provides a theoretical and practical reference on construction and operation of agricultural information service system.(2) Innovation on theory of agricultural information service system. Commencing the system point of view, on the basis of theoretical analysis and practical research, the paper put forward clearly the basic framework of building the agricultural information service system from the support system of agricultural resources, agricultural information transmission system and agricultural information services organization system, with the aim of providing new way to crack the agricultural information service" last mile" problem.(3) Innovation on the investment operation mechanism of agricultural information service system. Based on the theory of public goods, field surveys and practical research, the paper put forward new mechanisms and modes of diversified long-term investment combined with government investment, corporate sponsors and the appropriate fee-for-service. It would be effectively to provide new ideas solve problem of the agricultural information service system sustainable development.