Research On The Innovation Mechanism Of Creative Industry Clusters Based On Ecology

Creative industry is a new economic phenomenon of integration of culture, technology and economy, as the world entered the era of new economy. As the result of highly developed business world, creative industry not simply has been turning into a dominant section to boost the national economy across all countries, but also the effect approach which can transform China economy from the labor-intensive of high pollution, high-energy consumption, high-cost, low value-added to the intelligence-intensive of low-pollution, low-energy consumption, low-cost, high value-added industry. The rise of creative industries becomes one of the important sign of weighing a national or regional industrial structure, economic vitality and consumption level. In this paper, by using the ecology theory, combined with economics, management studies, taking creative industry clusters as an ecological system, we carry out the theoretical and empirical research on innovation mechanism of creative industries, by demonstrating the similarity between creative industry clusters innovation and natural ecosystem evolution on their mechanism.According to the current situation of social economy and rapid development of creative industry in the world, this research makes it clear of the objective and significance of creative industry clusters innovation mechanism, point out the potential theoretical basis during the research, and build a basic theory system of creative industry clusters innovation ecosystem according to the recent theoretical research. In the creative space, innovation main body and its supporting system interact, which influence ecological environment, through the exchange of resources, knowledge learning, information and value flow and other means, to realize the continuous innovation of whole complex and organic systems.Secondly, based on niche theory and creative industry clusters enterprise innovation process, the paper has in-depth study of mechanism of action of CIES enterprise innovation. According to the paper, the creative industry clusters is an ecological system, composed of enterprises, government agencies and intermediary organizations and the different main body in the ecological system is equal to the population of natural ecology system. The distribution of the different main body of the creative industry clusters is similar to the ecological niche of natural ecological system and thus, using the ecological niche theory can well explain enterprise innovation mechanism of the creative industry clusters. And then the paper analyzes innovation mechanism caused by creative industry clusters enterprise niche overlap and separation and puts forward the innovation strategy of enterprise niche separation.Again, the paper based on the population ecology further analyses CIES population innovation mechanism. According to the classic Logistic model, by analyzing interaction competition and stable equilibrium condition of creative enterprises population in the creative industry clusters, the paper respectively discusses the single innovation population Logistic competition model and more innovation population Logistic competition model, coming to a conclusion that innovation population developing trend depends on the different main body competition capacity of innovation resources. Then in view of the cooperative symbiosis characteristics of creative enterprises population of creative industry clusters, according to the Logistic model analysis, for asymmetrical strength innovation populations, relative position of innovation ability determines the complementary strength between them and for symmetric strength innovation populations, differences kept by competitive body is conducive to promote and balance innovation.Then the co-evolution mechanism of CIES population innovation was studied and clarified the realization of co-evolution effects in the process of competitive and cooperation innovation activities of the innovation population, by integrating all sorts of innovation resources, effective allocation of resources, reasonable division of labor and cooperation, to realize knowledge sharing and learning.Since then, based on theoretical system constructed above, this paper puts forward the construction of creative industry clusters innovation ecological regulation platform. First, creative industry clusters innovation ecosystem CIES was analyzed, expounding equilibrium and self regulation of CIES. CIES is a dynamic complex organic system, and the structure and function of each component of the system in the process of development gradually improve. Self-regulation is formed between creative enterprises and innovation population. Then the paper proposes construction of creative industry clusters ecological regulation platform for innovation, discusses adjustment principle and adjustment mechanism of the CERPI and analyzes function and structure of the CERPI. It concludes that development of the innovation activities in the creative industry clusters rely on support and promote of CERPI, and support of regional policy for the innovation activities also should be based on transmission and function of CERPI.Then, this paper selects Zhang Jiang culture creative industry base as an example, combing the basic framework of the creative industry clusters innovation ecosystem and discussing the characteristics of innovation ecosystem of Zhang Jiang culture science and technology base from four aspects, such as the natural endowment, industry functional orientation, innovation service platform and the cultivation of innovative culture. The paper designs the evaluation index of innovation ability of Zhang Jiang culture science and technology innovation base innovation ecosystem, using the factor analysis method to come to the conclusion that there are five factors to influence the innovation ability of Zhang Jiang. On the basis of empirical testing, the paper draws the preliminary conclusion, combined with fuzzy comprehensive evaluation method.Finally, the paper puts forward countermeasures to promote the development of creative industry in china. Through the analysis of rationality of local government alternative market behavior in the process of creative industry clusters development, it considers that early in the development of creative industry clusters, the government is necessary to intervene in the immature industry and government gives full play to the role of visible hand, integrating of various resources in order to promote the development of creative industries. The government should become planner, guide and locomotive, of the creative industry clusters development. The development of creative industry is not yet mature, our local government should actively implement the industry guidance strategy, industry nurturing strategy, industrial support strategy and industry protection strategy.