A Study Of The Mechanism Shaping The Social Responsibility Of Cultural Enterprises

With the rise of cultural industry and the development of social responsibility movement, the research on the social responsibility of cultural enterprises needs to be expanded. This research discusses the mechanismshaping the social responsibility of cultural enterprises by introducing the concept of social responsibility involvement as intermediate variables, and constructs and validates the mechanism model of organizational culture and relation network influencing the social responsibility of cultural enterprises through social responsibility involvement based on the sample of211cultural enterprises in the regions with developed cultural industry in Chinese.This research needs to solve the following problems. Firstly, it defines and measures the social responsibility of cultural enterprises. Through the literature review and theoretical derivation, this research puts forward the definition of the social responsibility of cultural enterprises explicitly, clears the elements of social responsibility of cultural enterprises, and develops the measurement scale of social responsibility of cultural enterprises. Secondly, it analyses how different dimensions of organizational culture and relation network influence the social responsibility involvement and then the different dimensions of social responsibility of cultural enterprises. Thirdly, it it analyses how the different dimensions of social responsibility involvement influence the different dimensions of social responsibility of cultural enterprises. Fourthly, it analyses the enterprise resource moderates the relationship between the social responsibility involvement and the social responsibility of cultural enterprises. Fifthly, it validates the influencing mechanism model of the social responsibility of cultural enterprises, and reveals the relationship among organizational culture, relation network, social responsibility involvement, enterprise resource and social responsibility performance.This research collects data through interviews and questionnaires, and211valid questionnaires were collected in all. It proceeds the valid data by descriptive statistics, reliability test, validity test and hierarchical multiple regression analysis with SSPS16.0. This research draws the following conclusions.Firstly, social responsibility of cultural enterprises has certain particularity. From the reaction process to social responsibility, cultural enterprises have two pathways to process information regarding social responsibility, the economic pathway and the cultural pathways, which is the the basic logic of cultural enterprises to fulfill their social responsibilities. From the content of social responsibility, cultural enterprises are responsible for social values guiding and the development and innovation of culture, which is the professional advantage of cultural enterprises to fulfill their social responsibilities.Secondly, the social responsibility involvement concerns the social responsibility performance of cultural enterprises. Social responsibility involvement reflects the stable attitude and behavior tendency of cultural enterprises on the social responsibility, influencing the mode and pathway selection of cultural enterprises’ processing the informance regarding the social responsibility. Whether from the whole social responsibility performance or from the fractal dimension of responsibility such as business responsibility, cultural responsibility and public responsibility, social responsibility involvement has a significant positive effect. The promotion of social responsibility involvement is the premise of the promotion of social responsibility performance of cultural enterprises.Thirdly, organizational culture and relation network can enhance the social responsibility involvement. Competitive-cooperative culture fis the fact of the current organizational culture, reflects the degree of consciousness of cultural enterprises in fulfilling their social responsibilities and can be directly embodied in the social responsibility involvement, which is illustrated by the positive effect of competitive-cooperative culture on the social responsibility involvement. Relation network is the external environment for cultural enterprises to rely on for existence and describes the objective requirements of cultural enterprises fulfilling social responsibility. The cultural enterprises in the center of network or within a close relationship with stakeholders are adjusted by the supervisery mechanism, demonstration mechanism and constraint mechanism in the relation network, have enough power to pay attention to and participate in social responsibility activities, and are easy to form a high social responsibility involvement, which is illustrated by the positive effect of the network centrality and the relation quality on the social responsibility involvement. The fostering of competitive-cooperative culture and the augment of control force of relation network are two pathways to promote the level of social responsibility involvement of cultural enterprises.Fourthly, the social responsibility of cultural enterprises is drived directly and indirectly by organizational culture and relation network. In terms of organizational culture, competitive-cooperative culture influences social responsibility consciousness and behavior of cultural enterprises as a kind of organizational values, having a positive effect on the whole social responsibility performance, business responsibility performance and public responsibility performance. At the same time, competitive-cooperative culture has a indirect effect on social responsibility performance through the social responsibility involvement. In terms of relation network, network size has a direct positive effect on the whole social responsibility performance, but can not influence social responsibility performance through the social responsibility involvement. Network centrality has a direct positive effect on the whole social responsibility performance and business responsibility performance and a indirect effect through the social responsibility involvement simultaneously, and has an influence on public responsibility entirely through the mediating role of social responsibility involvement. Relation quality has a direct positive effect on the whole social responsibility performance and business responsibility performance and a indirect effect through the social responsibility involvement simultaneously, and has an influence on cultural responsibility entirely through the mediating role of social responsibility involvement. So organizational culture and relation network crucial in promoting the social responsibility performance of cultural enterprises. The innovation of this research is mainly reflected in the following several aspects. Firstly, it divides and validates the dimensions of social responsibility of cultural enterprises, making up for the shortcomings of existing research on the measurement of social responsibility of cultural enterprises in a certain extent. This study explores the framework of social responsibility of cultural enterprises, and divides it into business responsibility, cultural responsibility and public responsibility, laying a foundation for the further development of the research on cultural enterprises’social responsibility. Secondly, it analyses the influencing mechanism of social responsibility of cultural enterprises deeply, and reveals the influence of organizational culture and relation network on social responsibility of cultural enterprises through introducing social responsibility nvolvement as intermediary variables, making up for the shortcomings of existing research on the process of social responsibility of cultural enterprises in a certain extent. This study analyses the reaction process of cultural enterprises to social responsibility, identifies the key factors affecting the social responsibility information processing of cultural enterprises, and discoveries the Mechanism shaping the social responsibility of cultural enterprises. It’s a useful attempt to open the black box of the social responsibility of cultural enterprises. Thirdly, starting from the charateristics of relation network, it explains the influence of relation network on the social responsibility of cultural enterprises, enriching the research of corporate social responsibility from the perspective of stakeholders. Approaching from the structural and relational characteristics of relation network which cultural enterprises live in, this study reveals the network regulation suffered by cultural enterprises when fulfilling the social responsibility, providing a new idea for the research of social responsibility from the perspective of stakeholders.