Study On The Coordination Mechanism Of Quality Behavior Between Slaughterhouse And Supermarket In High Quality Pork Supply Chain

China is the largest producer and consumer of pork in the world, but the pork qualityubiquitous safety risks, and quality and safety incidents occurred, which not only relates toconsumers’ lives and health, but also has an impact on the global competitiveness of porkindustry. Is that the reason of these problems, quality and safety of pork products is not anenterprise or a part of the problem, but involves various aspects of the pig breeding,slaughtering and processing, storage, transportation and sales to consumers. Not standardizedquality behaviorasymmetry quality information and irregularities management, not form agood coordination mechanism, which lead quality pork supply chain prevention level,punishment and profit distribution is not reasonable, eventually lead to pork quality chaininstability, uncontrolled and fracture. How to promote the quality behavior coordinationbetween slaughterhouse and supermarkets, to form benefit sharing and risk sharingmechanism of supply chain partners, to promote the proper quality behavior among thesubjects, finally make sure to provide quality and safety pork of the whole supply chain frompig breeding to table, has become the important issues of common concern of our government,enterprises and scholars. There is an urgent need to study.Based on field research, the domestic and international literature review, and interviewrelevant experts, in order to improve the quality and safety level of pork and customersatisfaction as the starting point, for the purpose of achieve the quality behavior coordinationtarget of the slaughterhouse and supermarket in high quality pork supply chain,comprehensive use system analysis, statistical analysis, econometric analysis, entropy changemodel analysis, differential game analysis and system simulation method, from the literaturereview, comprehensive understanding of the research object system, status of statisticaldescription, factors influencing the identification, coordination mechanism analysis, andsuggestions in six aspects, slaughterhouse and sales quality behavior coordination mechanismin high quality pork supply chain are studied.The paper reviewed on the quality and safety of pork supply chain related content first.Through literature review, found that the lack of research on the coordination mechanism,coordination status and profit distribution problem of partner quality behavior under the environment of supply chain. Based on the above analysis, this paper defined and interpretedthe content of the high quality pork, high quality pork supply chain, slaughtering and saleslink quality behavior coordination related issues.From the macro level, a comprehensiveunderstanding of research object and content system, which lays a theoretical foundation forthe further research. Research shows that, in order to realize the coordination state of thetarget and the target coordinate, quality safety behavior coordination between slaughteringand sales links is a formation and dynamic evolutionary process which guarantees porkquality safety and decreases the cost of pork quality, which in the purpose to produce highquality pork. The process is based on recognition, directed by systematic perspective anddriven by the enhancement of overall competitiveness of high quality pork supply chain andpursuit of optimal personal interest.This paper use in Shandong province and other8provinces(city)982copies of thequestionnaire data, from the cognitive coordination and behavior coordination2levelempirical research the behavior coordination condition in7perspectives such asenvironmental maintenance. Then, analyzed the influencing factors of the supermarket qualitybehavior coordination by using structural equation model. The results show that: the qualityand safety cognition and behavior of slaughterhouse were superior to the supermarket. It alsoshowed positive effects of supermarket quality behavior coordination cognitive by operatingcharacters and environmental characters; positive effects of supermarket quality behaviorcoordination state of cognitive characteristics and operating characteristics.On the basis of empirical research, describes the quality behavior of high quality porksupply chain of slaughtering and sales coordination evolution mechanism model, from thedynamic mechanism, conduction mechanism, realization mechanism of three leadingmechanism, as well as promoting mechanism and guarantee mechanism of two auxiliarymechanism. Then, using the entropy model systematically reveal the coordination evolutionprocess of quality behavior of slaughtering and sales, impact factors and relationship,obtained the conclusion: from the perspective of Entropy model, the quality behaviorcoordination mechanism of slaughtering and sales indicated that, increase the negativeentropy flow and reduce positive entropy is the fundamental way to promote quality behaviorof two link coordination gradually increased and to realize quality behavior coordinationeffect, then using field survey data of two link confirms the theoretical analysis.Based on the research of supply chain quality behavior and coordination, drawing on theresults of general supply chain quality control and coordination problem,coordinationmechanism of quality behaviors in two-echelon pork supply chain composed of a slaughterhouse and a supermarket is researched by use of differential game. Theslaughterhouse’s and supermarket’s optimal quality behavioral decisions in the Nash non-cooperative game, Stackelberg leader-follower game with either slaughterhouse orsupermarket in the dominant position, and coordinated cooperative game are investigatedrespectively. The results show that, the slaughterhouse’s and supermarket’s quality behaviors,the pork supply chain’s profit in the coordinated game are superior to those in the non-cooperative game.Then value range of distribution coefficient of pork supply chain’s profit isproposed to achieve Pareto Optimality of individual profits of slaughterhouse andsupermarket and coordination of quality behaviors. Finally, the validity of modes and thecorrectness of conclusions are illustrated by numerical examples and simulation system.Conclusion based on the foregoing research, put forward countermeasures to promotethe quality behavior coordination in high quality pork supply chain between slaughterhouseand supermarkets. Including that the government should strengthen the concept propagandaand industrial support policies,improve the social service system, strengthen legislation andsupervision, and maintain the good order of pork market; industry strategy include improvingthe industry training and coordination functions, promote the sharing of information andcredit system; supply chain strategies include to strengthen communication andcooperation, the establishment of the reasonable benefits distributionand risk sharingmechanism, develop and coordinate system evaluation; the enterprise should make the trustand commitment firmly, strengthen the internal learning and responsibility consciousness,improve the internal management system; consumers should develop a healthy consumptionconcept,improve information feedback consciousness and actively participate in socialsupervision.