Study On The Behavior Coordination Mechanism Of Pig Farmers And Slaughterhouse In High Quality Pork Supply Chain

China is the largest producer and consumer of pork in the world, and pork quality safetycondition not only relates to consumers' lives and health, but also has an impact on the globalcompetitiveness of pork industry. Pork quality in a supply chain is influenced by qualitysafety behaviors of the entities involved in hog breeding, slaughtering and processing,distribution and marketing as well as the coordination of the behaviors. From the perspectiveof pork production technology process and pork quality formation process, high quality porkis the result of synergy of quality safety behaviors of entities involved in breeding,slaughtering and processing and so on; from the perspective of quality pork supply chainoperation mechanism, breeding, slaughtering and processing are two key links the influencepork quality safety. Study on quality safety behavior coordination between breeding andslaughtering and processing links is of theoretical and practical significance.An in-depth and systematic study of basic issues, status quo, influence factors, formationmechanism, and solutions and suggestions on the coordination issue of quality safetybehaviors between breeding and slaughtering and processing links in a high quality porksupply chain is made, by comprehensively employing methods like system analysis,contrastive analysis, statistical analysis, structural equation model, evolutionary game model,and system simulation, with a reference of the previous studies made by research team ofstudy on high quality pork supply chain construction and management, based on domestic andforeign literature review, expert interview and field survey, as well as supply chainmanagement theories.Systematic understanding, concept definition and theory explanation of quality safetybehaviors and behavior coordination of the entities involved in breeding, slaughtering andprocessing links in high quality pork supply chain laid the theoretical foundation for this study.This paper introduced high quality pork, high quality pork supply chain, and quality safetybehavior in breeding, slaughtering and processing links in a high quality pork supply chain.Based on this, coordination of quality safety behaviors between breeding, slaughtering andprocessing links in a high quality pork supply chain is analyzed in detail. It shows that qualitysafety behavior coordination between breeding, slaughtering and processing links is adynamic evolutionary process that guarantees pork quality safety and decreases pork qualitycost, with a purpose to produce high quality pork that is up to standard. The process is basedon recognition, directed by systematic perspective and driven by the enhancement of overallcompetitiveness of high quality pork supply chain and pursuit of optimal personal interest. Empirical analysis is the key of this paper. Data of991surveys from ten provincesincluding Shandong province are utilized.7perspectives such as environmental maintenanceare empirically studied in terms of recognition coordination and behavior coordination.Second, Structure Equation Model is employed to identify factors influencing quality safetybehaviors of pig farms and farmers. It shows that quality safety behavior and recognition ofslaughtering and processing companies are generally better than those of pig farms andfarmers. Two parties are coordinated well in terms of disease prevention and treatment as wellas input purchase; they are not well coordinated in terms of environment maintenance,production record-keeping, equipment configuration and personnel training; theircoordination is bad in terms of animal welfare. Recognition of quality safety behaviorcoordination of pig farms and farmers are positively influenced by decision-makers'characteristics, operation characteristics, environmental characteristics. Coordination ofquality safety behaviors of pig farms and farmers are positively influenced by recognitioncharacteristics and environmental characteristics. Environmental characteristics are the mostsignificant factor to recognition of quality safety behavior coordination and coordination ofquality safety behaviors.Analysis of coordination formation mechanism of quality safety behaviors of breedingand slaughtering and processing links in high quality pork supply chain is one of the keypoints. Coordination formation mechanism is explored from4aspects: driver mechanism,transmission mechanism, promotion mechanism, and guarantee mechanism. Study shows thatproduct quality improvement, risk avoidance, and revenue increase will drive the coordination;information and transmission, price, industry standard have transmission impact on thecoordination; evolution of government food safety regulation, change in market structure, andchange in consumers' notion have promotion impact on the coordination; incentive policiesand control measures have guarantee impact on the coordination. Influence factors in eachmechanism interact, interdepend, promote each other, and form a virtuous circle of "behaviorimprovement and coordination→pork quality improvement→customer satisfactionimprovement→supply chain performanceimprovement→individual performanceimprovement (except for cost of coordination)→consciousness and motivationimprovement→behavior coordination facilitation".Selection of behavior coordination between pig farms and farmers and slaughtering andprocessing companies is the key to ensure the coordination formation of quality safetybehavior of both parties. Two-population game theory and system simulation theory areemployed to study the evolution process and influence factors of the coordination of quality safety behavior of breeding and slaughtering and processing links. It shows that coordinationevolutionary direction are affected by7influence factors like coordination cost, coordinationrevenue, revenue allocation coefficient (loss sharing coefficient), probability to be punished,potential loss, operation scale and reward and punishment coefficient. In order to realize thecoordination of quality safety behavior of breeding and saughtering and processing links inhigh quality supply chain, coordination cost should be decreased, coordination revenue shouldbe increased, fair and effective revenue allocation (loss sharing) mechanism should be built,and external supervision and punishment should be enforced.Solutions and suggestions are the ultimate purpose of this study. Tactics that promote thecoordination of quality safety behaviors of breeding and slaughtering and processing links inhigh quality pork supply chain are proposed.Details are as follows: pork consumers shouldimprove their recognition of quality safety, their capability to buy safe pork, their awarenessof information feedback and righ protection; pig farms and farmers should improve theirmanagement capabilities, enhance their operation characteristics, regulate their quality safetybehavior, and strengthen their communication with slaughtering and processsing companies;slaughering and processing companies should elevate their capabilities, regulate their qualitysafety behavior, increase their support for pig farms and farmers, and strengthen their rewardand punishment of pig farms and farmers; high quality pork supply chain should furtherdevelop service system for quality safety behavior coordination, evaluation system, andrevenue allocation and risk sharing mechanism; government should improve the propagandaof quality safety behavior coordination, talent cultivation, capital and technology support aswell as supervision and administration.