Intangible Cultural Heritage And Culture Creative Product Design

There are a large number of intangible cultural heritages in China.The rich intangible cultural heritage project has the unique cultural gene.Cultural creative industry is closely related to intangible cultural heritage.It is the important direction of the development of Chinese culture soft strength.The content and innovation of this paper is about the analysis of the relationship between intangible cultural heritage and cultural creative product design.The paper demonstrates how to combine intangible cultural heritage creative products.Intangible cultural heritage is important source of cultural creative industry.The combination of the two things can be called “intangible cultural heritages creative product”.Based on the contemporary,the paper makes definition and analysis of intangible cultural heritages creative product,and points out its key.In addition to the parts of introduction and conclusion,the paper is divided into six chapters.First chapter starts at the meaning of the intangible cultural heritage to cultural creative products,and describes the possibility of their fusion.The second chapter mainly analyses the cultural creative products related to the intangible cultural heritage.In the third chapter,the paper puts forward a new concept of “intangible cultural heritage creative product”,and analyzes the relationship between intangible cultural heritage and intangible cultural heritage creative product.In the forth chapter,the existing problems of intangible cultural heritage are analyzed and analyzed respectively.In the chapter five,the author concludes five core principles and six design methods induction,which are about intangible cultural heritage creative product design.The sixth chapter discusses the problems and development of the intangible cultural heritage creative product,and puts forward the relevant countermeasures for the inter-disciplinary middleman,the assembly line,the support policy,the personnel training and so on.In this paper,the author puts forward three innovative concepts,including the case of the field investigation,and the author’s teaching experience on intangible cultural heritage’s research,and the design of folk art and cultural creative products.First,the paper puts forward the concept of intangible cultural heritage creative product,especially the cultural creative product designed by the resources of intangible cultural heritage.Secondly,the article points out that the key lies in the creation of non-legacy.Thirdly,the author puts forward the concept of intangible cultural heritage’s middleman,whom is a connection between the intangible cultural heritage and cultural creative industry.The author hopes this paper can provide advice and reference to people and organizations in need,such as the government institutions,colleges and institutes,management of institution,the inheritors of intangible cultural heritage and designers.