The Research Of Intangible Cultural Heritage Product Design

In the treasure house of Chinese culture,intangible cultural heritage occupies a pivotal position,intangible cultural heritage is an important representative of a nation's memory and concentrated,but also gathered a nation's wisdom and strength.Under the strong impetus of the modernization process,many intangible cultural heritage heritage has been seriously affected.In order to protect the crystallization of national wisdom,all walks of life have participated in the work of non-relic protection and inheritance,as young people in learning and design,should take the initiative to understand the connotation of intangible cultural connotation,participate in intangible cultural heritage,explore the development of intangible cultural heritage ideas;become an inevitable trend of development.With the help of the current economic hot spot and value of the cultural creative industry,research related literary product design excellent cases,tryto find a better inheritance and development of non-material culture path,and Take Henan traditional color plastic mud dog as an example of application practice,non-residual mud dog has a very high cultural and artistic value,mud dog is not only children's mud play,but also people's mascot,relyon on people's yearning for a better life,according to the mud dog's artistic characteristics and cultural implications,Extracting design elements for cultural creative product design,so that mud dog culture into modern life,I hope that the research results of this paper can help Henan mud dog into modern life,for more intangible cultural heritage of cultural creative product design to put forward some meaningful views.