The Reality Confusion And Transcendence Of Contemporary Consumption Culture In China

Consumer culture has become a research highlight in today's social and cultural studies.The consumption culture construction has also become a cultural proposition that must be solved in the process of cultural construction of China,the largest country of consumer in the world.As the biggest country of consumer,does it mean that China has already entered in the consumer society? As to China,there are the problems,which puzzling people all the time,about how to avoid falling into the consumer society and the harm brought by it.The author here provides an in-depth analysis of the factors leading to consumerism and the manifestation and harm of it together with pointing out the fact explicitly that even though there exists some phenomena of consumerism,China does not satisfy the requirements for entering the consumer society,thus we must proceed form the reality,explore the plausible solutions to China's consumption problems actively and find out the approaches and countermeasures to transcend consumerism at the background of taking the realistic consumption problems that have emerged in the field of China consumption as the starting point,the classical Marxism consumption theory as the guidance and the western consumerism discourse as reference.The main body of this paper is divided into five parts.The first part involves the fundamental concepts of academic writing and basic social & historical background.It mainly introduces the consumption,consumption culture,consumerism,consumer society,production society and so on,providing a theoretical foundation for the further demonstration of this paper.The second ?third part is concerned with the classical culture-related theory of consumption research and the discourse resources of China and the West,covering primarily the Marxism-related consumption theory,western Marxism consumerism theory,post-modern consumerism and Chinese consumption culture discourse.It presents the theoretical guidance and reference At the same time,it offers a direct theoretical source for the construction of consumption culture for today's China.In the fourth part,facing the practical problems of China's consumption culture,the author analyzes the factors leading to the consumerism and the actual manifestations together with the harm and cost of it and argues that despite the fact that China is not equipped with the conditions to enter the consumption society,there indeed exits some phenomena of the rampancy of consumerism and laying a solid foundation for us to figure out how to transcend consumerism.The fivth part deals with the countermeasures and approaches that we can employ to avoid falling into consumer society and the harm of it,which includes respecting the particularity of Chinese consumerism,solving the Confusion of the core consumption ideas and the choice of relevant paths.The gist of this paper is to establish a “consumption society” with Chinese characteristics,not just a consumption-centered society.It is not formidable for China to become a large consumer.What matters is the perspectives we take towards consumption.We should acknowledge and encourage the consumption that improves people's lives and promote their development and firmly prevent,boycott the excessive consumption that aims to show off and occupy.Consumption,originally,is a means,not an end.When people regard consumption as the only standard for life and consume for consumption's sake,it will inevitably bring about crisis of the sense of existence and value judgment and also lead to excessive consumption and squandering,intensive relationship between man and the nature,man and man,man and society.This paper provides an enlightenment and help for people to understand the connotation of consumption in a scientific way,know the nature of consumerism,built up and carry out the scientific outlook of consumption.