Research On The Ethical Issues Of Internet Consumption In China

Internet consumption ethics is the standard of good and evil,behavior norms that the internet participants should follow in the process of internet consumption,and the moral evaluation for internet participants. There are five participants in the internet consumption including e-shoppers,network sellers, consumer network platforms, online payment institutions and logistics companies. Nowadays, there are many ethical problems of Internet consumption in China. Such as, the irrational consumption behavior, the dishonest behavior, the uncivilized behavior and the environmental pollution problem and so on.,which are caused by the invasion of the consumerism, the fracture of communication relationship owing to the alienated network space,the double moral personality in the network community, the ineffective government supervision and the lack of social responsibility of some enterprises. Joint efforts should be made to improve the internet consumption like advocating rational consumption values, constructing internet consumption trust system, strengthening the social responsibility of corporations and improving the ecological protection technology.