Exploring The Path Of Ideology Communication Of The Ruling Party In The New Media Era

The study of the ideological communication of the ruling party in the new media era,and the dynamic process of the ideological propaganda of the ruling party as the research object,and analyzes its change under the new historical conditions.The new media,represented by online media and mobile media,has led to profound changes in the way of human production and life,affecting the social changes in human society,consumer choice and spiritual world.The core issue of this paper,in the new media era,is how to spread the ideology of the ruling party,which path to spread through,the ruling party ideology of science and legitimacy,how to become the effectiveness of communication.The ideology of the ruling party is the focus of the construction of the ruling party,from the content to the political identity,have rich and detailed research data.But the ruling party ideological communication mainly research,compared with the two less.The propaganda process of the ruling party ideology has always influenced the construction of the upstream content and the political identity of the lower reaches of the ruling party ideology.The basic principles of the ideological propaganda of the ruling party are analyzed from three aspects:the basic characteristics of the ideological propaganda of the ruling party,the propaganda system of the ruling party ideology and the ideological propaganda of the ruling party.The basic characteristic of political party ideology is sub-object,multi-level and diversified.The dissemination of the object to distinguish between the party is different outside;spread the path to distinguish between the party to organize the main communication,interpersonal communication as a supplement;outside the party to mass communication,and emerging media combined with interpersonal communication as a supplement.The effectiveness of the ideological propaganda of the ruling party depends on the fit of the content of the communication and the path of communication The second part is through the analysis of political ideology and communication system,the development of the"extension of the ideology of the ruling system-demand and feedback both the dynamic development of the communication system";trying to use the dynamic,the development of the concept of communication to analyze the ruling party ideology Communication system.The factors influencing the ideological spread of the ruling party,whether the political party to obtain the ruling status of the dissemination of content;the media environment changes affect the transmission pattern.Among them,the status of political parties affect the construction of political party ideological content,long-term ruling party's ideological spread and the legitimacy of governance is closely related.The second chapter analyzes the historical experience and modern transformation of political party ideology,analyzes the basic experience and test of the ideological propaganda of Marxist political parties,the experience of ideological propaganda of western political parties,the historical experience and realistic test of the ideological propaganda of the Communist Party of China.From the Marxist,Engels,Lenin and other proletarian party founder of the ideological propaganda of the views of the party,summed up the spread of ideology of the former Soviet Union ideological lessons,summed up the spread of Marxist political parties ideology,that is,the full use of mass media to establish propaganda positions,To the party's mission as a prerequisite to carry out the work.Through comparative analysis,the author summarizes the characteristics of ideological propaganda of the US and Japanese political parties:consolidate the foundation of the ruling through mass mobilization and benefit bundles.The historical experience of the ideological propaganda of the Communist Party of China has the following three points:always work around the central task of the party,attach importance to theoretical construction,adhere to theoretical innovation and take social benefits.The main orientation of the modern transformation of the ruling ideology of the Chinese ruling party is that the main body of the propaganda of the propaganda subject is transformed from one yuan to multiple,and the discourse of the content is composed of the grand narrative and the micro-life.The mode of communication is changed from one-way communication to two-way communication feedback.Way by a single compound transition.The ideological spread of the new media era is influenced by the characteristics of new media communication.New media is the spread of the main body of diversity,the dissemination of channels flat,the dissemination process is random;through technological change,the new media to create a virtual digital social interaction public space.Human behavior in virtual social space also affects the characteristics of communication.In the new media era,digital information has become a new way of expression of ideology.Mobile and mobile networks become the emerging and main media.Audio-visual content has become the mainstream of communication content.The development of multiple communication modes,High frequency of transmission.In the new media era the ideology of the transmission path to choose,to rational use of the advantages of interpersonal communication,improve the flexibility of communication;content presentation,we should attach importance to spiritual production,enhance the content of communication and innovation.In the new media era,the propaganda path of the ruling party's ideological propaganda is based on the principle of ideological propaganda of the ruling party.Then,the influencing factors of the ideological propaganda of the ruling party are analyzed.The basic experience and modern transformation of the ideological propaganda of the party are reviewed,The characteristics of the spread of the form,and finally summed up the general law of ideological transmission,and thus optimize the propaganda of the ruling party ideological path.First,the propagation content constitutes a choice that affects the propagation path.The ideology construction of the ruling party in the new media era has its own law.Adapting to the social existence to lead the social consciousness,in the process of dynamic communication to build the ruling ideology of the ruling party.The path of ideological propaganda of the ruling party is present in the ideology communication system of the ruling party,and interacts with the various factors within the system.Second,the ruling party ideology needs to be based on the characteristics of the new media era of communication space expansion and image shaping.The ruling party not only to maintain the advantages of the existing communication mechanism,but also to rational use of new virtual public social interaction space,observation of public opinion to lead public opinion.At the same time,we must strengthen the narrative ability to create a party image.Through the discourse narrative innovation,the grand narrative and the daily narrative combination,take their own strengths,make up their short,form an interactive symbiosis of the ruling party ideology narrative discourse system to promote the comprehensive development of man and society.Thirdly,the institutional optimization and ecological optimization of the ideological propaganda of the ruling party in the new media era.Adhere to the principle of party ideology,do not waver,adhere to optimize the political and ecological environment,to provide a good soil for the spread.Finally,the ideological spread of the ruling party in the new media era needs innovation.In the microblogging,WeChat,website and other social media in full swing spread the position to expand the impact of the spread of the surface;with animation,video,public service advertising and other forms of re-interpretation of the classic,enhance the dissemination of content and communication;,Purify the network environment.