Research On The Dissemination Of Mainstream Ideology In China From The Perspective Of Media Convergence

The dissemination of mainstream ideology is a key link in the construction of mainstream ideology,which plays an important role of cohesion.With the rapid development of communication technology,the application of mobile Internet technology is becoming more and more extensive,and the public opinion environment and communication pattern have undergone significant changes.The mainstream ideology communication is different from the past,and the concept of media integration development provides it with a new space-time field.With the help of media convergence,we can achieve the integration of the advantages of the main body of communication,the rich integration of communication content,and the optimization and transformation of communication mode.However,the new situations and challenges in the process of development can not be ignored.Under the background of media convergence,the lack of platform construction of the main body of China’s mainstream ideology communication,the enhancement of the audience’s self-reliance,the lack of communication content setting,the impact and penetration of multiple ideological trends,the prominent "circle" of communication mode and the lack of supervision and management system make China’s mainstream ideology face challenges such as the decentralization of communication subject,the complexity of communication content,and the one-sided communication mode.Only when theory is applied to practice can it show its value and significance.Under the background of media convergence,this paper explores the path to improve the effectiveness of mainstream ideology communication from the following aspects.First,we should refine the main body of mainstream ideology communication,and form a communication pattern with multiple participation and linkage of propaganda and education departments,mainstream media,opinion leaders and we media users.Secondly,we should enrich the content of mainstream ideology.By optimizing agenda setting,we can achieve correct guidance;by promoting resource integration,we can break through the dimension of time and space;by improving discourse expression,we can achieve in-depth communication.Finally,it is necessary to innovate the mainstream ideology communication mode,adopt focus communication,three-dimensional communication,standard communication and external communication,and rely on the comprehensive use and coordinated development of various ways to realize the effective communication of mainstream ideology in the perspective of media integration.