Research On The Network Moral Education Of College Students In The Micro Era

Herbert Marshall McLuhan pointed out that the emergence and application of each new media marks the arrival of a new era.In the recent years,with the boom of mobile internet,smart terminals and various new media,especially micro-blog,WeChat and other media,the media ecology has undergone tremendous changes.The widespread use of micro media has become a new sign of the network society,indicating the arrival of the micro era.Micro era is a new network era,with the symbol of micro-blog and WeChat commonly used,that the information communicated is instant and efficient by using simple language,vivid image,voice and other new forms of emoticons.As an objective existence of the new network space,its features are prominent,such as fragmentation,diversification,secularization,fission,flattening,and so on.The particularity of the new form of network society has a great influence on the ideological behavior and social psychology of young people in colleges and universities.New cyberspace can be virtual,but the morality can not be lost.To cultivate the students’ moral self-discipline consciousness,enhance the effectiveness of moral education of college students is a key to the problem.This research is based on the logical clue of research origin,thought reference,present situation analysis and countermeasures.The countermeasures include four parts,such as,the reconstruction of the network moral education subject,the contents of internet moral education,the methods of network moral education and the evaluation of the network moral education.The first chapter is the introduction.It mainly introduces the research reason,research status and trend,research methods and possible innovations,as well as the basic ideas and framework of the dissertation.The second chapter gives the theoretical basis and thought reference of the study.Which includes the view of moral,human nature and all-round development by Marxism,“Shendu” thought in Chinese traditional culture,and the western moral self-discipline.The third chapter says the investigation and analysis of the current situation of network moral education in colleges and universities.Through the investigation of ten representative colleges and universities,it helps to explore the current common situation.First of all,the questionnaire introduces the investigation purpose,contents,and so on.Through the investigation and analysis,we can find the effectiveness of the current college students’ network moral education in colleges and universities,such as the thought of the network moral education has been constantly updated,the “micro” platform has been constructed and improved the students’ network moral cognition,the students’ moral performance is becoming more and more rational.But there are also some prominent disadvantages,such as the network moral education subject behaves not seriously enough,the education contents are relatively old,the education methods are relatively single.The investigation and analysis lays a realistic foundation for the countermeasures of the following chapters.The fourth chapter tells the subjects of network moral education should be reconstructed.From the perspective of philosophy and pedagogy,the subject of network moral education of college students is examined.There are some phenomena,such as the weakening of the educator and the intensification of the educated.It is suggested to rebuild the relationship between the subject and the object of network moral education of college students.On the one hand,we should affirm and promote the subjectivity of educators.And on the other hand,we should respect the subjectivity of the educated.The main idea of the educator should be innovative,and the subject quality of the educator should be improved,and the subjectivity of the educated should be cultivated.The fifth chapter suggests the content system of network moral education for college students in the micro age.Colleges and universities should strengthen the network moral education,help the students realize the value internalization of ideology and morality,and promote the self-discipline of network morality.The network moral education contents should be helpful to the cultivation of the network civilization accomplishment of college students’ noble and good network ethics consciousness.The contents should adhere to the guidance,systematic,and development of the principle of subjectivity.The main contents of the network moral education should include the ideal faith education,patriotism education,humanistic education of science and technology,network ethics education and the situation-policy education,etc.The sixth chapter gives the suggested methods of network moral education for college students in micro era.The characteristics of micro media communication,the way of survival of micro audiences and the lag of traditional moral education methods require the innovation of network moral education methods for college students.In the use of network moral education methods,we should adhere to the combination of scientific indoctrination and implicit penetration,online education and network guidance,network management and sincere service.Put forward the basic methods of network moral education of college students,such as the positive instillation method,the value clarification method and the case demonstration method,etc.The important methods of network moral education of college students include the platform construction method,the virtual practice training method,the cultivation of moral self-discipline,etc.The special methods of network moral education of college students are which we should use the “micro” words to communicate with the students,do more service by “micro” force,and so on.The seventh chapter says how to evaluate the network moral education.As for the principle of evaluation,we must pay attention to the direction,scientific nature,dynamics and easy operation of the evaluation.From the perspective of the main elements of the evaluation,the index system of college students’ network moral education evaluation is that,the “administrative micro-blog and WeChat” content of the carrying capacity,the administrative micro-blog control,administrative micro-blog appeal and administrative micro-blog influence.The evaluation methods of network moral education of college students are mainly discussed from the perspective of big data evaluation.Evaluation of big data network moral education of college students is that the massive data about the behavior and moral characterization with students in the real world and network space,the students’ academic thoughts and behaviors through the data are to be retrieved and presented,through the data modeling or special processing,so as to analyze the effectiveness of the network moral education of college students.In short,the new cyberspace can be virtual,but the moral can not be missing.The colleges and universities should actively grasp the opportunities for micro-era to reconstruct the contents and methods,so as to further strengthen and improve the college students’ network moral education,to enhance the effectiveness of network moral education in colleges and universities.