Study On Knowledge Transfer In "Internet Plus" Business Model Innovation Based On Risk Preference

With the wide use of the Internet and the rapid development of information technology,"Internet plus",which can complete the upgrade of economy by using business model innovation and other methods based on promoting knowledge transfer between economic subjects has become popular.Various new business models have emerged.However,a theory of "Internet plus" business model innovation has not yet been established.Considering characteristics of "Internet plus" business model innovation,this thesis constructed the theory of "Internet plus" business model innovation based on knowledge transfer in the perspective of enterprises? risk preference from many aspects,and studied risk prevention and control of relevent knowledge transfer to avoid the failure caused by business model being copied.The main work and innovations include:(1)Research on mechanism of "Internet plus" business model innovation based on knowledge transfer.This thesis described elements and the process of traditional business model innovation.Three kinds of "Internet plus" business model innovation were taken as examples to analysis the mechanism of "Internet plus" business model innovation based on knowledge transfer and relevant knowledge transfer risks."Internet plus" business model innovation network model based on knowledge transfer was built."Internet plus" business model innovation was positioned and its characteristics were put forward.(2)Research on the selection of knowledge transfer partner in "Internet plus" business model innovation.Bidirectional knowledge transfer in "Internet plus" business model innovation was considered.The dynamic game theory was used to analysis the dynamic evolution process of the knowledge transfer behaviors of innovative subjects.The effects of innovative subjects? risk preference on their knowledge transfer behaviors were discussed to give the business model innovation enterprise advice on how to select its knowledge transfer partner.(3)Research on knowledge transfer and its improvement strategies in "Internet plus" business model innovation in the perspective of enterprises? risk preference.Knowledge transfer in "Internet plus retailer" business model innovation was taken as an example.By building a Stackelberg game model,this thesis studied knowledge transfer strategies of both the retailer and the producer,and analyzed the influence of the retailer?s risk preference and the firm-specificity of knowledge on the effect of knowledge transfer.Knowledge transfer improvement strategies in the long run and short run were proposed.(4)Research on knowledge transfer in "Internet plus" business model innovation under asymmetric risk preference information.Knowledge transfer in "Internet plus retailer" business model innovation was taken as an example.The risk preference of the retailer was considered as private information.By constructing a decision tree,this thesis analyzed the information disclosure strategy of the retailer and the information processing strategy of the producer when the degrees of trust between both sides are different,and analyzed the influences of their strategies to knowledge transfer.The methods of the government to optimize the effect of knowledge transfer were discussed.(5)Research on income distribution mechanism of knowledge transfer in "Internet plus" business model innovation in the perspective of enterprises? risk preference.Knowledge transfer in "Internet plus retailer" business model innovation was taken as an example.The retailer has information on transferred knowledge and the producer has infromation on leaked knowledge.The retailer?s risk preference was introduced.Client-agent models under three moral hazards were developed and three income distribution mechanisms were designed.