Inner Mongolia Agricultural Regional Brand Development Research

Agricultural product regional brand in Inner Mongolia in recent years,relying on local government foster,geographical indication certification,leading enterprises,promote industrial cluster development environment,and small and medium-sized enterprises and farmers participate in such conditions,has obtained certain result,in this context,the arts and the development of regional brand in Inner Mongolia influencing factors and analysis,the problems to explore the construction of subject research clues,and expand the empirical and theoretical analysis,the main contents are as follows.1.Development status of Inner Mongolia agricultural products regional brand.In the understanding of agricultural products under the premise of regional brand development situation at home and abroad,focusing on agricultural regional cluster brand growth,total region of Inner Mongolia aspect,summarized the development results of analysis,clear the main mode of development of regional brand in Inner Mongolia.2.Analysis of influencing factors of brand development of Inner Mongolia agricultural products.Based on the perspective of regional brand influence factors of agricultural products,from regional and industrial session,brand factors,select the wuhai grapes,county pepper,empirical studies khorchin fat beef regional brand;In this paper,the main components of the influence factors are clearly defined in a typical correlation analysis,and the three factors and the typical structure of the development of Inner Mongolia agricultural products region are outlined.Furthermore,comparative analysis is made on the influence factors of regional brand development in east,middle and west of Inner Mongolia.Based on this,the competition effect of the brand development of Inner Mongolia agricultural products is summarized.3.Analysis of the construction subject of Inner Mongolia agricultural products region.In the analysis of the influence factors of the development of the brand development of Inner Mongolia agricultural products,the main body of the brand has been shown to play a positive and active role.Based on the diversification of agricultural product regional brand construction,building agricultural region of Inner Mongolia brand maintenance enterprises and enterprises,enterprises and local governments in the game relation model,the game relations and the corresponding results are expounded,put forward relations of Inner Mongolia agricultural regional brand construction.4.Analysis of the main problems existing in the development of inner Mongolian agricultural products.In wuhai grapes,county pepper,khorchin fat beef regional brand factors affecting the empirical analysis of the results of construction,the main body of the game theory analysis,on the basis of the analysis of Inner Mongolia agricultural regional brand development bottleneck problem,think the problem mainly displays in:brand influence is limited;The brand drive effect of agricultural industrial cluster is not significant;The marketing ability of the operating principal brand is not strong;The cultivation protection mechanism is not yet perfect,and the regional brand building power is less than four aspects.The development of Inner Mongolia agricultural products regional brand needs to crack these resistance.5.Research on developing countermeasures.Comprehensive theory,the conclusion of the empirical and problem analysis,government policy support,leading enterprises driving,environment,a detailed analysis of Inner Mongolia agricultural industrial cluster brand development countermeasures,from the perfect service system for development,build good agricultural industry cluster development environment,strengthening enterprise brand marketing and management ability,attention to brand management and maintenance of agricultural area four aspects put forward development countermeasure.For countermeasures are based on agricultural product regional brand in Inner Mongolia typical empirical study,has can helps.