Research On Influencing Factors And Market Intervention Mechanism Of Electric Vehicle Adoption

Electric vehicles(EVs)are environmentally friendly innovations.Because of the advantage of environmental protection and energy saving,they are regarded as a promising sustainable solution for environmental pollution and energy crisis,and have attracted the attention of governments and industries.In recent years,the Chinese government has taken a series of policies to promote EV development and invested a large number of funds in R&D of related EV technologies and the expansion of charging facilities.These efforts to some extent promote EV development,but the market share of EVs is still slow and consumers are still in state of wait-and-see.However,consumers‘ EV adoption is the key to the success of EV development.Hence,it‘s necessary to analyze what factors influence consumers‘ EV adoption to promote EV adoption.Recently,scholars have done some research on EV adoption,but they mainly applied with rational theoretical framework and focused on EV technological factors and consumer demographics.There lacks a holistic perspective and combined with EV characteristics to a thorough study on EV adoption.Thus,based on the practices of EVs in China,this paper proposes three research questions,and then consumer EV adoption are empirically investigate based on relevant theories from the perspective of rational behavior and pro-environmental behavior.The effectiveness of government intervention in EV adoption is analyzed combining the empirical analysis and agent-based model.Firstly,this study based on the valence framework develops a ?personality-perception-behavioral intention? research model to investigate the role of consumer personality and perceptions in EV adoption from the perspective of rational behavior.Consumer personality includes individual innovativeness and environmental concern.Consumer perception includes positive utility and negative utility,the former consists of three dimensions: perceived monetary benefit,perceived environment and perceived symbol while the latter consist of two dimensions: perceived risk and perceived fee.The results show that all dimensions of consumer personality have a significant impact on EV adoption.Besides perceived environment,positive utility positively affect EV adoption,while negative utility negatively affect it.Second,this study based on norm activation model proposes an extended norm activation model to investigate the role of personal norms in EV adoption from a pro-environmental behavior,and explores the antecedent of personal norms.The results show that personal norms have a significant positive impact on EV adoption,and such influence is moderated by external cost,such as perceived price and perceived complexity.The moderation effects are different with different dimension of external cost.In addition,we find awareness of consequence,ascription of responsibility and perceived consumer effectiveness are antecedent of personal norms.Finally,this study uses empirical analysis to investigate how environmental advocacy influence EV adoption,and based on this,design the agent model of EV adoption and analyze the value of environmental advocacy.The results show that environmental advocacy can promote consumer adoption of EVs,and then shorten the time cycle of consumer adoption.Additionally,environmental advocacy can improve the value of EV market and such value is influenced by the discount rate.