Cinema Economy And Cultural Space:A Research On Modern Cinema Industry In Shanghai(1896-1949)

Movie is brings a lot of convenience for people to see the world.Cinema is a carrier of movie economy and transfer station of movie culture.With the fast cinema development in the world,in 1896 movie came into Shanghai,where people accept this new recreation style with great curiosity and enthusiasm even in turbulent period.In Shanghai,manufacture and commercial industry were flourishing,population was concentrated and citizens were open-mind,whereas Shanghai had quickly become the modern film production,distribution,screening,and import and export center.In 1908,the first cinema had been built in Shanghai,which marked that cinemas had become an independent recreation place.Since then,the cinema industry developed fast in Shanghai.From 1896 to 1949,cinema network continued to expand and the cinema economy was booming.Cinema is a new industry in modem economy,final consumption of film industry,and a competing market place among Chinese and foreign film companies.Continuous capital infusion and new theatre opening promoted not only the movie art development but also the construction of market management network in Shanghai cinema industry.Meanwhile,movie was widely disseminated through the internal management,advertising,consumption and strengthened people,s knowledge and impression of movie,establish the relationship among moviec,inema and audience,won the imaginary identity and symbolic recognition of new modern western entertainment and fashionable lifestyle.Watching movie become a fashionable lifestyle and cinema become a western and fashionable entertainment culture in city.At the same time,it had developed and shaped people's movie preference and daily lifestyle,consumption concept and film culture.film culture space is mainly constructed and formed into standard by cinema management,audience consumption behaviour,polices and regulation,newspaper,broadcast and media.The gradual formation of cinema culture makes the cinema in a city more than a building that served its original purpose,but something with multiple and complex functions.It is the tangible part of the cinema culture and its building architecture is also a physical testament of the change of the cinema culture with time.Cinema culture serves as a bridge between the government and the masses.It is part of and is closely related to the contemporary lifestyle.It is an important place for urban residents to spend and find entertainment.It is a place whereby entertainment,social interaction,leisure and meeting are combined.Watching movie is no longer the only reason for people to go to cinema.The operations of cinemas will be directly affected by the new cinema culture.Generally speaking,cinema economy and cultural space are mutually adapted and shaped.From 1896 to 1949,though the government and commercial environment were not stable,cinema economy and cultural space gradually built up their own network la)yout and mutually interacted and expanded,established the relationship among Shanghai cinema management,people consumption life and cultural space in modern city.