The Suture Of The Captial And Culture

Wanda Cinemas,or Wanda film co.,LTD.is affiliated to Wanda Group.It was founded in 2005,After 13-year development,Wanda Cinemas has taken up the largest box office market share in China and even the world.ranking the first in the domestic cinema industry.So what has accounted for the current situation of Wanda Cinemas?What inspirations have Wanda cinemas offered to the development of Chinese film industry?What are the problems in the development of Wanda Cinemas?Are the problems of Wanda Cinemas universal in the development of Chinese film industry?How to solve these problems?Through combing the relevant materials of Wanda Cinemas around this issues,this article seeks to carry out an indepth analysis in and reflect on the contradiction between capital and cultural in the film industry,and to explore the fissures and sitiches in the aspect of capital and culture of Wanda Cinemas.From the perspective of film culture communication and drawing from cultural capital theory and the theory of film suture,the paper takes Wanda Cinemas as a case study of film culture communication to examine the suture of capital and culture in Chinese film industry,and to discuss four kinds of suture process and effect of suture of Wanda Cinemas from the following four aspects:symbols,structure,consciousness and culture suture.As an asset-coupling cinema,Wanda Cinemas enjoys a strong capital advantage because of Wanda the strong capital backing of Wanda Group.Its real estate business model,however,has resulted in its blind pursuit of the maximization of capital income and its lack of realistic concern and artistic aesthetics in cultural creativity and content productions.Therefore,the economic capital of Wanda Cinemas needs to suture culture and build film culture capital to create economic benefits,expand social benefits and realize culture appreciation.In the aspect of the suture of capital and culture,Wanda Cinemas has shaped the symbolic capital,social capital,symbolic capital and cultural capital of Wanda Cinemas by suturing capital with symbol?structure?consciousness and culture.Thus,Wanda Cinemas has provided the path and direction for the development of Chinese film industry.In the aspect of symbol suture,the brand of Wanda Cinemas has ingrained deeply in the hearts of the people as a symbol capital,with the function of expanding consumption and identifying identity,and has become a symbol of violence to control people's consumption desire and behavior.In the aspect of structure suture,Wanda Cinemas possesses the function of monopolizing film market,shaping social structure and constructing social identity as a kind of social capital.In the aspect of consciousness suture,the ideology of Wanda Cinemas owns the functions of integrating public,ideological control and strengthening power control as a symbolic capital In the aspect of cultural suture,Wanda Cinemas s a kind of cultural capital,has the functions of social isolation and cultural globalization while spreading film culture and achieving economic growth.To sum up,whether the deep suture of capital and culture can solve the problems of present stage in the film industry including "the internet protocol,capital banishment and box office quantitative"and other issues,and whether it can promote the healthy development of Chinese film industry,in this aspect,Wanda Cinemas has explored a direction and a development train of thought worthy of reference and learning by Chinese film industry.Meanwhile,Chinese film industry needs to make good for deficiency and avoid repeating certain mistakes in the development of Wanda Cinemas.Film is an industry as well as a culture.above all it is an art.While pursuing economic benefits,Chinese film industry needs to pay attention to social benefits,cultural benefits and aesthetic art.The key of suture of capital and culture lies in the deep suture of film culture and to spread Chinese culture through films,carrying on realistic concern and humanistic care,and promote the all-round development of human and society.