Performance Analysis Of Wanda Cinemas' Mergers And Acquisitions Of Nordic Cinemas

With the continuous promotion and development of the world's cultural market economy and global economic market,overseas m&a has become an increasingly important form of ofDI for the cultural industry.With the continuous development of cultural market economy in various countries and the continuous adjustment,optimization,transformation and upgrading of cultural industry structure,the strategic focus of ofDI in cultural industry worldwide has gradually begun to shift to the cultural industry in mainland China.The development of cultural industry driven by consumer demand market produced a chain reaction,which directly led to the Chinese film and television industry and for the export of cultural industry is more and more frequent,which including the film constantly development of outward expansion of market demand,also can see clearly from the side of cultural industry mergers and acquisitions are also active in recent years.The train of thought and the focus of this article main research are mainly in systematically reviews the existing cross-border m&a effect theory and related research achievements of scholars both at home and abroad based on their need to key research direction and content,from the Nordic wanda cinema line m&a's point of view of the transnational merger and acquisition of the related issues,the Chinese movie industry,through to the wanda cinema line before and after the merger and acquisition data contrast and to evaluate wanda cinema line performance after the merger,the merger is obtained may be some negative effects,such as cash flow deficiency caused by the At the same time,it can be seen that wanda Cinema line's acquisition of Nordic cinemas has also enhanced the positive effects of cultural synergy and diversified investment advantages in the film industry,which has practical significance in accelerating the future development of Wanda Cinema line film and television industry,driving the continuous innovation of film and cultural industry,and improving the profitability of its own enterprise.This article innovation lies in the background of the case by case study analysis before and after the company mergers and acquisitions motivation,found the company after the merger announcement in the short term market reaction is not optimistic,then financial analysis method,this paper studies their long-term performance after the merger,due to the financial analysis method can only analyze the company's financial indicators,item by item,it is difficultto complete the evaluation of the m&a performance,so this article on the basis of using the grey correlation analysis,further to make an overall evaluation of the performance,before and after the company mergers and acquisitions found its comprehensive performance is on the decline after the merger,It also analyzes the problems such as the diseconomies of scale and the lack of strict cost control.At the same time,by studying non-financial indicators including risk analysis after the merger,this paper uses SWOT analysis to analyze the influence of Wanda Cinemas after the merger from the four aspects of advantages and disadvantages of opportunity risks,as well as the synergies generated by the merger,and puts forward relevant Suggestions for the integration of wanda cinemas' post-merger planning strategy.Finally,this paper puts forward some improvement measures such as adhering to the principle of moderate scale,perfecting the integration measures after merger and acquisition,and strengthening the cost control after merger and acquisition,hoping to have guiding significance for the future merger and acquisition activities of Chinese film and television companies.