Cultural Criticism Of "Pleasure Culture"Spectacle In New Media Space

This study adopts Chinese ancient literary works concept of pleasure culture,to investigate and research on a new pleasure culture spectacle in the new media era,in the case of the spatial form and process of netizens participating in social interaction.Pleasure culture is a network carnival phenomenon,taking the new media technology as the leading piart,taking entertainment and sex as the main element,and communicating as a relationship.Pleasure culture refer to a cultural field of production,dissemination and consumption of sex entertainment,which is constructed by series of space such as website,forum,blog,APP,etc.With the new media increasingly permeating people's daily life,the negative effects of cultural loss caused by the pleasure culture have aroused many doubts and concerns.In this dissertation,a study is performed on the basis of the research framework of media sociology,using the methods of historical analysis,discourse analysis,content analysis,and case analysis.On the basis of the study of the pleasure culture,the paper discusses the pleasure culture narrative from the modern mass media to the new media era,focus on the media presentation of pleasure culture in the new media space.The study explains the tension between the production of pleasure culture and the cultural,economic and public factors,and interprets and rethinks its value and significance.This study tries to clarify the relationship between the new media pleasure culture and social change from five aspects.The first part mainly explore investigation of pleasure culture by writing to media narrative thread connection,on the case of combing the historical evidence for the investigation of pleasure culture concept in the historical and cultural context.The emergence of modern newspapers and periodicals stimulated the desire narrative of media culture and the perceptual appeal of the masses,which gave birth to the communication characteristics of the modem pleasure culture.The moderrn mass media constructed a stereotype about pleasure culture in the audience's cognition and values through the agenda setting operation and related report.The spread of pleasure culture in the new media space has preliminarily shown the signs of field,which can be explained by the transformation of media technology,the habituation of the entertainment and conversion of capital,the agglomeration of space type,and the change of the actor.The second part focus on the study of the new media space,referring to Edward Soria's third space theory.The paper divides the new media space into physical space,imagination space and social space.First,websites,forums,blogs,WeChat,QQ groups,Momo App is reviewed by combing the form of pleasure as the physical space.Secondly,we explore the infiltration and diffusion of pleasure in news client,entertainment shows,advertising,film and television,and live broadcast,and explore how these new media forms construct the second space of pleasure culture with imaginary media narratives.In the end,the new media event of moral privacy in the social transition period is regarded as the third space which stress the inherent power and the changes of social relations,to explore the social power relations game about power and social morality through space reconstruction,discourse practice and significance,therefore,the production and reconstruction of pleasure culture are influenced by interaction,struggle and negotiation.The third part mainly to explore internal factors of the pleasure culture,including edge of wonders,entertainment carnival and the resistance pleasure on the case of the field of vision,and to explore how they play a role in the guidance of pleasure culture construction characteristics.In particular,the spectacle of the new media pleasure culture is characterized by the spectacle of original desire,the spectacle of private life of celebrities and the pollution spectacle on screen.The carnival spirit is reflected in the voyeurism and the banter of banter which takes the form of joke,divine comedy and parody.The express of pleasure is reflected in the physiological pleasure based on the release of desire,the spiritual pleasure based on emotional consumption and the pleasure of action with the aim of interest.The fourth part mainly to investigate the complex production tension of pleasure culture in the contemporary Chinese cultural field by examining the link between the new media pleasure culture and the external fields such as the public,economy and culture.This paper explores how women use the way of space writing,such as body,speech and action,to participate in the production of pleasure culture,which explains gender politics from the perspective of gender.Taking Haitian Festival as a case,this paper examines the struggle and game of various power subjects in this event and the influence on the judgment of the audience's value.The fifth part reflects and criticizes that pleasure culture is the cultural form of the consumer society,which lead to the moral concerns of the network society,technology ethics and space alienation,and the intensification of consumption desire.The paper proposes to explore the action strategy of reconstructing the culture ecology of the new media.The sixth part mainly propose that to explore new strategies to reconstruct the new media culture ecology,we should improve the governance system of new media culture through supervision and guidance,and improve the responsibility of new media culture through the improvement of Internet content.At the same time,we should strengthen the cultivation of citizen rationality and enhance the personal media literacy.It is an important issue and a difficult problem to assume the important transmission force to shape the new culture from the individual rationality to the public reason.