Spread And Acceptance Of Chinese Movies And Tv Dramas In Vietnam In Early 21^st Century

Chinese movies and TV drama series are widely spread overseas since the end of the 20th century.At that moment,Vietnam was a warmly welcomed market,making Chinese films a golden era on Vietnamese TV channels on the 90s of the 20^th century.In the 21st century,with the transformation of new era,the spread of Chinese movies and television reached a new scale,reflecting the trend of global cultural integration and exchange,the rise of science and technology–especially digital and internet,and the impact of new generation of media.In the context of Chinese cinema that get cross Asia to"go global”,the spread and acceptance of Chinese films in Vietnam nowadays makes more significant changes than previous century which expressed in 5 aspects:1)The context during spread of products,2)Modernize composing technique in new era,3)Method and attitude of audience's perceivance to content and art work form of the creation,4)The influence of Television Cinematography on Vietnamese mass culture,5)Acceptance of Chinese's general values through Cinema and TV series early 21^stt century,therefore predict promotion trend in future.Accordingly,in the 20th century,Chinese films were mainly spread in Vietnam through national and local television channels,so the acceptance of the audience with Chinese films was somehow passive.However,in the early 21st Century when internet movie distribution channels are developing,Vietnamese audiences perceive Chinese films more proactively and willingly.Chinese movies'receiving module at beginning of early 21^st century mainly based on 3 effects:“spreading effect”,“celebrity effect”,and“social effect”.The results show best at high quality art works,with big investment.At the same time,current Chinese TV dramas in Vietnam are also more effective than cinema,which suggests more directions of development for Chinese cinematography in the future.