Research On The Inheritance And Dissemination Of Red Culture In The Background Of "Short Video+"

With the rapid development of the mobile Internet,short videos have converged a large number of users due to its visual presentation,fragmented contents,low-level access,and its nature of recreation,participation,interactivity and the like.Nowadays,short videos have become the most important information carrier and communication method.This is why the government,enterprises and other aspects have paid much attention on short videos and actively explored the deep integration between short videos with multiple dimensions.In addition,under the background of 5G landing and application,artificial intelligence,big data,virtual reality and other new technologies,the functions and values of short video have been fully connected and extended.In that case,the connotation of "short video +" has been greatly enriched,providing more possibilities for cultural inheritance and transmission.Red culture is one of China’s excellent traditional cultures,which formed on the basis of the CPC’s leadership of the Chinese people in the long-term revolutionary practice and socialist construction period.As an advanced cultural form,the red culture,containing patriotism,national spirit and revolutionary spirit,is an important embodiment of socialist core values.The inheritance and dissemination of the red culture contributes to the establishment of the correct values of the public,the sustainable development of the socialist road with Chinese characteristics,and the enhancement of cultural confidence and Chinese culture soft power.However,due to the complicated external environment and the revolution of transmission method and technology,red culture confronts various shocks at the background of new media,resulting in public’s misunderstanding of its connotation and value to some extent.The inheritance and communication of red culture still faces great challenges.Given the above,the article discusses the connotation of red culture inheritance and dissemination under the background of "short video +" by collecting,sorting,analyzing and classifying specific cases.The paper is divided into six parts.The first part is the introduction,which mainly clarifies the origination and significance of this research,analyzes the basis of previous research,and introduces the research content,methods,routes and innovative points.The second part,based on relevant concepts,combining with research,analyzes and classifies "short video +",discusses the concept and particularity of red culture in detail,and analyzes the relationship between inheritance and dissemination.The third part,while analyzing the advantages of red culture’s inheritance and dissemination in the context of short video,points out the problems faced under the impact of generational differences,network context and technological change.The fourth part analyzes how to expand communication space,innovate narrative methods,reconstruct artistic effects,promote red value,and innovate communication models from five categories: traditional media,network mechanisms,red materials,marketing planning,and new technologies,network mechanism,social activities,red materials,and intelligent technology,so as to elaborate the logic of "short video+" during the inheritance and dissemination process.The fifth part is a practical analysis of the theoretical content based on the writer ’ s graduation work "Recall,Recall and Memory",pointing out the reflections on its innovations and shortcomings,and puts forward suggestions for red culture’s inheritance and dissemination in the future.The sixth part is a summary,which summarizes the full text and make clear the author’s views,so as to provide reference for relevant study.