From "The Media Awards Of Chinese Literature" To See The Effect Of Media On Literature Of The New Century

The Significant impact of Media on the literature is that it encourages the development of modern cultural market, and it makes the literature a public cause, the literature moves towards the civilians from the elegant temple. The involvement and influence of media on literature, breaking the myth of literary's self-construction. Thus, the field of literary has undergone great changes, the huge penetration and influence of media, reducing the independence of literature."The Media Awards of Chinese Literature"is the first literary prizes awarded by the mass media. Although a "private" status, it has won the respect of many writers. The award has received wide attention and generally recognized for its firm position, which is"resistance shelter, advocates creating", and the spirit of"fair, independent, creation".In the commercial, entertainment, consumer age, which reflects the works of writers of the creativity and artistic quality? Which works should we praise and admire? What kind of literary memory of the times should we leave? The award answers these questions for us. The award provides us with relatively valuable literary works and literary big notes, it is becoming the record and witnesses of classic literature of contemporary. It arouse people's deep thought about the media and the development of literature, the media opended a new field for literature. This field is different from the past. Then , what impact has the media on literature of the New Century?This article seeks to restore the objective evaluation of the media in literature award and other awards from the comparison, the award is the positive response, which the literature on the media. Because the award reflects a public spirit, it provides two sides added services to the writers and readers, realizes an interaction among the media, literature, and the audience as possible, making the literary resources has been"optimized configuration"under the influence of the media. Through this award's efforts and the contribution for the literature's development of the New Century, analysis the media's important role in the literature field, the impact of media on literature of the New Century, and what kinds of ecological environment should the New Century's literature need?...